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2 Publications


2023 | Journal Article | LibreCat-ID: 46642
Harrmann, L. K., Eggert, A., & Böhm, E. (2023). Digital technology usage as a driver of servitization paths in manufacturing industries. European Journal of Marketing, 57(3), 834–857. https://doi.org/10.1108/ejm-11-2021-0914
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2006 | Journal Article | LibreCat-ID: 4868
Ulaga, W., & Eggert, A. (2006). Relationship value and relationship quality: Broadening the Nomological Network of Business-to-Business Relationships. European Journal of Marketing, 40(3/4), 311–327. https://doi.org/10.1108/03090560610648075
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