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37 Publications
2021 | Journal Article | LibreCat-ID: 41337
Garnefeld I, Krah T, Böhm E, Gremler DD. Online reviews generated through product testing: can more favorable reviews be enticed with free products? Journal of the Academy of Marketing Science. 2021;49(4):703-722. doi:10.1007/s11747-021-00770-6
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 48520
Hubner-Benz S, Rudic B, Baum M. How entrepreneur’s leadership behavior and demographics shape applicant attraction to new ventures: the role of stereotypes. The International Journal of Human Resource Management. 2021;34(11):2137-2172. doi:10.1080/09585192.2021.1893785
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41299
Kim JJ, Steinhoff L, Palmatier RW. An emerging theory of loyalty program dynamics. Journal of the Academy of Marketing Science. 2020;49(1):71-95. doi:10.1007/s11747-020-00719-1
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41310
Henderson CM, Steinhoff L, Harmeling CM, Palmatier RW. Customer inertia marketing. Journal of the Academy of Marketing Science. 2020;49(2):350-373. doi:10.1007/s11747-020-00744-0
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 48524
Hubner-Benz S. When entrepreneurs become leaders: how entrepreneurs deal with people management. International Journal of Entrepreneurial Venturing. 2020;12(2). doi:10.1504/ijev.2020.105571
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 48521
Rudic B, Hubner-Benz S, Baum M. Hustlers, hipsters and hackers: Potential employees’ stereotypes of entrepreneurial leaders. Journal of Business Venturing Insights. 2020;15. doi:10.1016/j.jbvi.2020.e00220
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41294
Steinhoff L, Arli D, Weaven S, Kozlenkova IV. Online relationship marketing. Journal of the Academy of Marketing Science. 2019;47(3):369-393. doi:10.1007/s11747-018-0621-6
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41309
Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing. 2019;83(5):115-132. doi:10.1177/0022242919860802
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41339
Garnefeld I, Eggert A, Husemann-Kopetzky M, Böhm E. Exploring the link between payment schemes and customer fraud: a mental accounting perspective. Journal of the Academy of Marketing Science. 2019;47(4):595-616. doi:10.1007/s11747-019-00653-x
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 48515
Hubner-Benz S, Baum M, Frese M. Contagion of Entrepreneurial Passion: Effects on Employee Outcomes. Entrepreneurship Theory and Practice. 2019;44(6):1112-1140. doi:10.1177/1042258719883995
LibreCat
| DOI