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37 Publications
2021 | Journal Article | LibreCat-ID: 41337
Garnefeld, Ina, Tabea Krah, Eva Böhm, and Dwayne D. Gremler. “Online Reviews Generated through Product Testing: Can More Favorable Reviews Be Enticed with Free Products?” Journal of the Academy of Marketing Science 49, no. 4 (2021): 703–22. https://doi.org/10.1007/s11747-021-00770-6.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 48520
Hubner-Benz, Sylvia, Biljana Rudic, and Matthias Baum. “How Entrepreneur’s Leadership Behavior and Demographics Shape Applicant Attraction to New Ventures: The Role of Stereotypes.” The International Journal of Human Resource Management 34, no. 11 (2021): 2137–72. https://doi.org/10.1080/09585192.2021.1893785.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41299
Kim, Jisu J., Lena Steinhoff, and Robert W. Palmatier. “An Emerging Theory of Loyalty Program Dynamics.” Journal of the Academy of Marketing Science 49, no. 1 (2020): 71–95. https://doi.org/10.1007/s11747-020-00719-1.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41310
Henderson, Conor M., Lena Steinhoff, Colleen M. Harmeling, and Robert W. Palmatier. “Customer Inertia Marketing.” Journal of the Academy of Marketing Science 49, no. 2 (2020): 350–73. https://doi.org/10.1007/s11747-020-00744-0.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 48524
Hubner-Benz, Sylvia. “When Entrepreneurs Become Leaders: How Entrepreneurs Deal with People Management.” International Journal of Entrepreneurial Venturing 12, no. 2 (2020). https://doi.org/10.1504/ijev.2020.105571.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 48521
Rudic, Biljana, Sylvia Hubner-Benz, and Matthias Baum. “Hustlers, Hipsters and Hackers: Potential Employees’ Stereotypes of Entrepreneurial Leaders.” Journal of Business Venturing Insights 15 (2020). https://doi.org/10.1016/j.jbvi.2020.e00220.
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41294
Steinhoff, Lena, Denni Arli, Scott Weaven, and Irina V. Kozlenkova. “Online Relationship Marketing.” Journal of the Academy of Marketing Science 47, no. 3 (2019): 369–93. https://doi.org/10.1007/s11747-018-0621-6.
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41309
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing 83, no. 5 (2019): 115–32. https://doi.org/10.1177/0022242919860802.
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41339
Garnefeld, Ina, Andreas Eggert, Markus Husemann-Kopetzky, and Eva Böhm. “Exploring the Link between Payment Schemes and Customer Fraud: A Mental Accounting Perspective.” Journal of the Academy of Marketing Science 47, no. 4 (2019): 595–616. https://doi.org/10.1007/s11747-019-00653-x.
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 48515
Hubner-Benz, Sylvia, Matthias Baum, and Michael Frese. “Contagion of Entrepreneurial Passion: Effects on Employee Outcomes.” Entrepreneurship Theory and Practice 44, no. 6 (2019): 1112–40. https://doi.org/10.1177/1042258719883995.
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| DOI