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63 Publications
2021 | Journal Article | LibreCat-ID: 41337
Garnefeld, Ina, et al. “Online Reviews Generated through Product Testing: Can More Favorable Reviews Be Enticed with Free Products?” Journal of the Academy of Marketing Science, vol. 49, no. 4, Springer Science and Business Media LLC, 2021, pp. 703–22, doi:10.1007/s11747-021-00770-6.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 42671
Егорова, Анастасия Игоревна, and Nils Klowait. “Как Попрощаться с Роботом? Исследование Достижения Разговорного Закрытия.” The Monitoring of Public Opinion Economic&social Changes, no. 1, VCIOM, Russia (Russian Public Opinion Research Center), 2021, doi:10.14515/monitoring.2021.1.1810.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 42670
Klowait, Nils, and Мария Александровна Ерофеева. “The Rise of Interactional Multimodality in Human-Computer Interaction.” The Monitoring of Public Opinion Economic&social Changes, no. 1, VCIOM, Russia (Russian Public Opinion Research Center), 2021, doi:10.14515/monitoring.2021.1.1793.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 48514
Hubner-Benz, Sylvia, et al. “Narratives in Entrepreneurial Ecosystems: Drivers of Effectuation versus Causation.” Small Business Economics, vol. 59, no. 1, Springer Science and Business Media LLC, 2021, pp. 211–42, doi:10.1007/s11187-021-00531-3.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 17860
Beverungen, Daniel, et al. “Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers.” Journal of Service Management, vol. 32, no. 4, Emerald Insight, 2021, pp. 507–32, doi:10.1108/JOSM-03-2020-0066.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41299
Kim, Jisu J., et al. “An Emerging Theory of Loyalty Program Dynamics.” Journal of the Academy of Marketing Science, vol. 49, no. 1, Springer Science and Business Media LLC, 2020, pp. 71–95, doi:10.1007/s11747-020-00719-1.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41310
Henderson, Conor M., et al. “Customer Inertia Marketing.” Journal of the Academy of Marketing Science, vol. 49, no. 2, Springer Science and Business Media LLC, 2020, pp. 350–73, doi:10.1007/s11747-020-00744-0.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41308
Steinhoff, Lena, and Robert W. Palmatier. “Commentary: Opportunities and Challenges of Technology in Relationship Marketing.” Australasian Marketing Journal, vol. 29, no. 2, SAGE Publications, 2020, pp. 111–17, doi:10.1016/j.ausmj.2020.07.003.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 45586
Kesternich, Martin, et al. “Negotiating Weights for Burden Sharing Rules in International Climate Negotiations: An Empirical Analysis.” Environmental Economics and Policy Studies, vol. 23, no. 2, Springer Science and Business Media LLC, 2020, pp. 309–31, doi:10.1007/s10018-020-00289-0.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 47919
Wang, Zhi, et al. “Political Embeddedness and Firms’ Choices of Earnings Management Strategies in China.” Accounting & Finance, vol. 60, no. 5, Wiley, 2020, pp. 4723–55, doi:10.1111/acfi.12690.
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| DOI