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2 Publications
2020 | Journal Article | LibreCat-ID: 35662
Kamm, Michael Reiner, Jan-Peter Kucklick, Johannes Schneider, and Jan vom Brocke. “Data Mining for Small Shops: Empowering Brick-and-Mortar Stores through BI Functionalities of a Loyalty Program1.” Information Systems Management 38, no. 4 (2020): 270–86. https://doi.org/10.1080/10580530.2020.1855486.
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2015 | Journal Article | LibreCat-ID: 5705
Breugelmans, Els, Tammo H A Bijmolt, Jie Zhang, Leonardo J Basso, Matilda Dorotic, Praveen Kopalle, Alec Minnema, Willem Jan Mijnlieff, and Nancy Wünderlich. “Advancing Research on Loyalty Programs: A Future Research Agenda.” Marketing Letters 26, no. 2 (2015): 127–39.
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