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2 Publications
2020 | Journal Article | LibreCat-ID: 35662
M. R. Kamm, J.-P. Kucklick, J. Schneider, and J. vom Brocke, “Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1,” Information Systems Management, vol. 38, no. 4, pp. 270–286, 2020, doi: 10.1080/10580530.2020.1855486.
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2015 | Journal Article | LibreCat-ID: 5705
E. Breugelmans et al., “Advancing Research on Loyalty Programs: A Future Research Agenda.,” Marketing Letters, vol. 26, no. 2, pp. 127–139, 2015.
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