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2 Publications
2020 | Journal Article | LibreCat-ID: 35662
Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1
M.R. Kamm, J.-P. Kucklick, J. Schneider, J. vom Brocke, Information Systems Management 38 (2020) 270–286.
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M.R. Kamm, J.-P. Kucklick, J. Schneider, J. vom Brocke, Information Systems Management 38 (2020) 270–286.
2015 | Journal Article | LibreCat-ID: 5705
Advancing Research on Loyalty Programs: A Future Research Agenda.
E. Breugelmans, T.H.A. Bijmolt, J. Zhang, L.J. Basso, M. Dorotic, P. Kopalle, A. Minnema, W.J. Mijnlieff, N. Wünderlich, Marketing Letters 26 (2015) 127–139.
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E. Breugelmans, T.H.A. Bijmolt, J. Zhang, L.J. Basso, M. Dorotic, P. Kopalle, A. Minnema, W.J. Mijnlieff, N. Wünderlich, Marketing Letters 26 (2015) 127–139.