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2 Publications
2020 | Journal Article | LibreCat-ID: 35662
Kamm, M. R., Kucklick, J.-P., Schneider, J., & vom Brocke, J. (2020). Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1. Information Systems Management, 38(4), 270–286. https://doi.org/10.1080/10580530.2020.1855486
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2015 | Journal Article | LibreCat-ID: 5705
Breugelmans, E., Bijmolt, T. H. A., Zhang, J., Basso, L. J., Dorotic, M., Kopalle, P., … Wünderlich, N. (2015). Advancing Research on Loyalty Programs: A Future Research Agenda. Marketing Letters, 26(2), 127–139.
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