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1399 Publications
2011 | Conference Paper | LibreCat-ID: 7746
H. Terho, A. Haas, A. Eggert, and W. Ulaga, “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets,” in 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7747
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7802
K. Doescher, J. Hogreve, and A. Eggert, “Embracing the complexity of recovery management in business-to-business relationships,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7803
I. Garnefeld, S. Helm, A. Eggert, and S. Tax, “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7804
E. Münkhoff, I. Garnefeld, and A. Bruns, “Time extension of sales promotions – How do customers react?,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7805
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations,” in 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7806
A. Eggert, I. Garnefeld, and L. Steinhoff, “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy,” in 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7807
G. Hunter, I. Garnefeld, and L. Steinhoff, “Can Retailers Improve Loyalty by Empowering Consumers?,” in 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 795
M. D’Ambrosio, C. Dannewitz, H. Karl, and V. Vercellone, “MDHT: A hierarchical name resolution service for information-centric networks,” in 2011 ACM SIGCOMM Workshop on Information-Centric Networking, ICN 2011, Toronto, ON, Canada, August 19, 2011, 2011, pp. 7--12.
LibreCat
| DOI
2011 | Conference Paper | LibreCat-ID: 796
R. Azeem M. Khan and H. Karl, “Multihop Performance of Cooperative Preamble Sampling MAC(CPS-MAC) in Wireless Sensor Networks,” in Ad-hoc, Mobile, and Wireless Networks - 10th International Conference, ADHOC-NOW 2011, Paderborn, Germany, July 18-20, 2011. Proceedings, 2011, pp. 145--149.
LibreCat
| DOI
2011 | Conference Paper | LibreCat-ID: 797
M. Herlich and H. Karl, “Reducing power consumption of mobile access networks with cooperation,” in 2nd International Conference on Energy-Efficient Computing and Networking 2011, e-Energy ’11, New York, NY, USA - May 31 - June 01, 2011, 2011, pp. 77--86.
LibreCat
| DOI
2011 | Conference Paper | LibreCat-ID: 798
J. Künsemöller and H. Karl, “A Game-Theoretical Approach to the Benefits of Cloud Computing,” in Economics of Grids, Clouds, Systems, and Services - 8th International Workshop, GECON 2011, Paphos, Cyprus, December 5, 2011, Revised Selected Papers, 2011, pp. 148--160.
LibreCat
| DOI
2011 | Conference Paper | LibreCat-ID: 799
T. Volkhausen, K. Schinköthe, and H. Karl, “Coding Opportunities from Similar Data in Wireless Cooperation Diversity Systems,” in IEEE 8th International Conference on Mobile Adhoc and Sensor Systems, MASS 2011, Valencia, Spain, October 17-22, 2011, 2011, pp. 146--148.
LibreCat
| DOI