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1657 Publications
2012 | Conference Paper | LibreCat-ID: 7739
Eggert A, Garnefeld I, Steinhoff L. The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Summer Marketing Educators’ Proceedings. ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld I, Münkhoff E, Bruns A. I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In: 2012 AMA Summer Marketing Educators’ Proceedings. ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7741
Eggert A, Steiner M, Ulaga W, Backhaus K. Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format. In: Proceedings of the 2012 ISBM Academic Workshop. ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7742
Ritter T, Eggert A. Dispersion of Market Activities: A Configurational Approach. In: Proceedings of the 2012 ISBM Academic Workshop. ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7743
Eggert A, Münkhoff E, Thiesbrummel C. Growing with Industrial Services - A Configurational Approach. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7744
Eggert A, Garnefeld I, Steinhoff L. Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld I, Helm S, Eggert A, Tax S. Growing Existing Customers’ Profitability with Customer Referral Programs. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
LibreCat
2012 | Conference (Editor) | LibreCat-ID: 7763
Ehrig H, Engels G, Kreowski H-J, Rozenberg G, eds. Graph Transformation - 6th International Conference, ICGT 2012, Bremen, Germany, September 24-29, 2012, Proceedings. Vol 7562. Springer; 2012.
LibreCat
2012 | Journal Article | LibreCat-ID: 782
Biermann T, Scalia L, Choi C, Karl H, Kellerer W. CoMP clustering and backhaul limitations in cooperative cellular mobile access networks. Pervasive and Mobile Computing. 2012;(5):662--681. doi:10.1016/j.pmcj.2012.03.005
LibreCat
| DOI
2012 | Journal Article | LibreCat-ID: 783
Willig A, Karl H, Kipnis D. Segment-based packet combining: how to schedule a dense relayer cluster? Wireless Networks. 2012;(2):199--213. doi:10.1007/s11276-011-0395-y
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| DOI