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1657 Publications
2012 | Conference Paper | LibreCat-ID: 7739
Eggert, A., et al. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld, I., et al. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7741
Eggert, A., et al. “Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format.” Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7742
Ritter, T., and A. Eggert. “Dispersion of Market Activities: A Configurational Approach.” Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7743
Eggert, A., et al. “Growing with Industrial Services - A Configurational Approach.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7744
Eggert, A., et al. “Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld, I., et al. “Growing Existing Customers’ Profitability with Customer Referral Programs.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Conference (Editor) | LibreCat-ID: 7763
Ehrig, Hartmut, et al., editors. Graph Transformation - 6th International Conference, ICGT 2012, Bremen, Germany, September 24-29, 2012, Proceedings. Vol. 7562, Springer, 2012.
LibreCat
2012 | Journal Article | LibreCat-ID: 782
Biermann, Thorsten, et al. “CoMP Clustering and Backhaul Limitations in Cooperative Cellular Mobile Access Networks.” Pervasive and Mobile Computing, no. 5, 2012, pp. 662--681, doi:10.1016/j.pmcj.2012.03.005.
LibreCat
| DOI
2012 | Journal Article | LibreCat-ID: 783
Willig, Andreas, et al. “Segment-Based Packet Combining: How to Schedule a Dense Relayer Cluster?” Wireless Networks, no. 2, 2012, pp. 199--213, doi:10.1007/s11276-011-0395-y.
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| DOI