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1657 Publications
2012 | Conference Paper | LibreCat-ID: 7739
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In 2012 AMA Summer Marketing Educators’ Proceedings.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld, I., Münkhoff, E., & Bruns, A. (2012). I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In 2012 AMA Summer Marketing Educators’ Proceedings.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7741
Eggert, A., Steiner, M., Ulaga, W., & Backhaus, K. (2012). Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format. In Proceedings of the 2012 ISBM Academic Workshop.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7742
Ritter, T., & Eggert, A. (2012). Dispersion of Market Activities: A Configurational Approach. In Proceedings of the 2012 ISBM Academic Workshop.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7743
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2012). Growing with Industrial Services - A Configurational Approach. In 2012 AMA Winter Marketing Educators’ Proceedings.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7744
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). Endowed Status in Hierarchical Loyalty Programs. In 2012 AMA Winter Marketing Educators’ Proceedings.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2012). Growing Existing Customers’ Profitability with Customer Referral Programs. In 2012 AMA Winter Marketing Educators’ Proceedings.
LibreCat
2012 | Conference (Editor) | LibreCat-ID: 7763
Ehrig, H., Engels, G., Kreowski, H.-J., & Rozenberg, G. (Eds.). (2012). Graph Transformation - 6th International Conference, ICGT 2012, Bremen, Germany, September 24-29, 2012, Proceedings (Vol. 7562). Springer.
LibreCat
2012 | Journal Article | LibreCat-ID: 782
Biermann, T., Scalia, L., Choi, C., Karl, H., & Kellerer, W. (2012). CoMP clustering and backhaul limitations in cooperative cellular mobile access networks. Pervasive and Mobile Computing, (5), 662--681. https://doi.org/10.1016/j.pmcj.2012.03.005
LibreCat
| DOI
2012 | Journal Article | LibreCat-ID: 783
Willig, A., Karl, H., & Kipnis, D. (2012). Segment-based packet combining: how to schedule a dense relayer cluster? Wireless Networks, (2), 199--213. https://doi.org/10.1007/s11276-011-0395-y
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| DOI