Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys
N.V. Wünderlich, J. Hogreve, I.N. Chowdhury, H. Fleischer, S. Mousavi, J. Rötzmeier-Keuper, R. Sousa, Journal of Business Research (2019).
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Journal Article
| Published
| English
Author
Wünderlich, Nancy V.;
Hogreve, Jens;
Chowdhury, Ilma Nur;
Fleischer, Hannes;
Mousavi, Sahar;
Rötzmeier-Keuper, Julia;
Sousa, Rui
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Journal of Business Research
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Wünderlich NV, Hogreve J, Chowdhury IN, et al. Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys. Journal of Business Research. 2019. doi:10.1016/j.jbusres.2019.07.027
Wünderlich, N. V., Hogreve, J., Chowdhury, I. N., Fleischer, H., Mousavi, S., Rötzmeier-Keuper, J., & Sousa, R. (2019). Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2019.07.027
@article{Wünderlich_Hogreve_Chowdhury_Fleischer_Mousavi_Rötzmeier-Keuper_Sousa_2019, title={Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys}, DOI={10.1016/j.jbusres.2019.07.027}, journal={Journal of Business Research}, author={Wünderlich, Nancy V. and Hogreve, Jens and Chowdhury, Ilma Nur and Fleischer, Hannes and Mousavi, Sahar and Rötzmeier-Keuper, Julia and Sousa, Rui}, year={2019} }
Wünderlich, Nancy V., Jens Hogreve, Ilma Nur Chowdhury, Hannes Fleischer, Sahar Mousavi, Julia Rötzmeier-Keuper, and Rui Sousa. “Overcoming Vulnerability: Channel Design Strategies to Alleviate Vulnerability Perceptions in Customer Journeys.” Journal of Business Research, 2019. https://doi.org/10.1016/j.jbusres.2019.07.027.
N. V. Wünderlich et al., “Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys,” Journal of Business Research, 2019.
Wünderlich, Nancy V., et al. “Overcoming Vulnerability: Channel Design Strategies to Alleviate Vulnerability Perceptions in Customer Journeys.” Journal of Business Research, 2019, doi:10.1016/j.jbusres.2019.07.027.
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