How Do I Tell Them? Analyzing Companies' Provision of Rejection Reasons in Product Testing Programs
I. Garnefeld, L. Steinhoff, K. Küpper, in: 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.
Download
No fulltext has been uploaded.
Conference Paper
| Published
| English
Author
Garnefeld, I.;
Steinhoff, LenaLibreCat;
Küpper, K.
Publishing Year
Proceedings Title
2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas
Conference
2022 AMA Winter Marketing Educators’ Conference Proceedings
Conference Location
Las Vegas
LibreCat-ID
Cite this
Garnefeld I, Steinhoff L, Küpper K. How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs. In: 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas. ; 2022.
Garnefeld, I., Steinhoff, L., & Küpper, K. (2022). How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs. 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas. 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas.
@inproceedings{Garnefeld_Steinhoff_Küpper_2022, title={How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs}, booktitle={2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas}, author={Garnefeld, I. and Steinhoff, Lena and Küpper, K.}, year={2022} }
Garnefeld, I., Lena Steinhoff, and K. Küpper. “How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs.” In 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.
I. Garnefeld, L. Steinhoff, and K. Küpper, “How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs,” presented at the 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.
Garnefeld, I., et al. “How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs.” 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.
Google Scholar