Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey
L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
Download
No fulltext has been uploaded.
Conference Paper
| Published
| English
Author
Steinhoff, LenaLibreCat;
Zondag, M.
Publishing Year
Proceedings Title
Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg
Conference
Proceedings of the 48th European Marketing Academy (EMAC) Conference
Conference Location
Hamburg
LibreCat-ID
Cite this
Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey. In: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg. ; 2019.
Steinhoff, L., & Zondag, M. (2019). Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey. Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg. Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg.
@inproceedings{Steinhoff_Zondag_2019, title={Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey}, booktitle={Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg}, author={Steinhoff, Lena and Zondag, M.}, year={2019} }
Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey.” In Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
L. Steinhoff and M. Zondag, “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey,” presented at the Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey.” Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
Google Scholar