The Loyalty Effect of Gift Purchases
A. Eggert, L. Steinhoff, C. Witte, in: 2017 Winter AMA Conference Proceedings, Orlando, 2017.
Download
No fulltext has been uploaded.
Conference Paper
| Published
| English
Author
Eggert, A.;
Steinhoff, LenaLibreCat;
Witte, C.
Publishing Year
Proceedings Title
2017 Winter AMA Conference Proceedings, Orlando
Conference
2017 Winter AMA Conference Proceedings
Conference Location
Orlando
LibreCat-ID
Cite this
Eggert A, Steinhoff L, Witte C. The Loyalty Effect of Gift Purchases. In: 2017 Winter AMA Conference Proceedings, Orlando. ; 2017.
Eggert, A., Steinhoff, L., & Witte, C. (2017). The Loyalty Effect of Gift Purchases. 2017 Winter AMA Conference Proceedings, Orlando. 2017 Winter AMA Conference Proceedings, Orlando.
@inproceedings{Eggert_Steinhoff_Witte_2017, title={The Loyalty Effect of Gift Purchases}, booktitle={2017 Winter AMA Conference Proceedings, Orlando}, author={Eggert, A. and Steinhoff, Lena and Witte, C.}, year={2017} }
Eggert, A., Lena Steinhoff, and C. Witte. “The Loyalty Effect of Gift Purchases.” In 2017 Winter AMA Conference Proceedings, Orlando, 2017.
A. Eggert, L. Steinhoff, and C. Witte, “The Loyalty Effect of Gift Purchases,” presented at the 2017 Winter AMA Conference Proceedings, Orlando, 2017.
Eggert, A., et al. “The Loyalty Effect of Gift Purchases.” 2017 Winter AMA Conference Proceedings, Orlando, 2017.
Google Scholar