How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances

I. Teßmer, M. Olsson, A. Gustafsson, N. Wünderlich, in: Proceedings of the 2017 Frontiers in Service Conference, 2017.

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Proceedings of the 2017 Frontiers in Service Conference
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2017 Frontiers in Service Conference
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New York City, USA
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Teßmer I, Olsson M, Gustafsson A, Wünderlich N. How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances. In: Proceedings of the 2017 Frontiers in Service Conference. ; 2017.
Teßmer, I., Olsson, M., Gustafsson, A., & Wünderlich, N. (2017). How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances. In Proceedings of the 2017 Frontiers in Service Conference. New York City, USA.
@inproceedings{Teßmer_Olsson_Gustafsson_Wünderlich_2017, title={How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances}, booktitle={Proceedings of the 2017 Frontiers in Service Conference}, author={Teßmer, Isabel and Olsson, Marcus and Gustafsson, Anders and Wünderlich, Nancy}, year={2017} }
Teßmer, Isabel, Marcus Olsson, Anders Gustafsson, and Nancy Wünderlich. “How to Design Successful Gamification in Retail: The Benefits and Pitfalls of Affordances.” In Proceedings of the 2017 Frontiers in Service Conference, 2017.
I. Teßmer, M. Olsson, A. Gustafsson, and N. Wünderlich, “How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances,” in Proceedings of the 2017 Frontiers in Service Conference, New York City, USA, 2017.
Teßmer, Isabel, et al. “How to Design Successful Gamification in Retail: The Benefits and Pitfalls of Affordances.” Proceedings of the 2017 Frontiers in Service Conference, 2017.

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