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3396 Publications
2011 | Conference Paper | LibreCat-ID: 7747
Eggert, A., et al. “Service Orientation of Manufacturing Companies: A Necessary or Sufficient Condition for Firm Profitability?” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7802
Doescher, K., et al. “Embracing the Complexity of Recovery Management in Business-to-Business Relationships.” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld, I., et al. “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size.” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff, E., et al. “Time Extension of Sales Promotions – How Do Customers React?” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7805
Eggert, A., et al. “Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations.” 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7806
Eggert, A., et al. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7807
Hunter, G., et al. “Can Retailers Improve Loyalty by Empowering Consumers?” 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 5684 | 
Lang, Fabian, et al. “Automated Negotiations Under Uncertain Preferences.” Proceedings of the 2011 International Conference on Information Systems (ICIS 2011), 2011.
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| Files available
2011 | Conference Paper | LibreCat-ID: 5689 |
Bodenstein, Christian, et al. “Reducing Datacenter Energy Usage through Efficient Job Allocation.” Proceedings of the 19th European Conference on Information Systems (ECIS 2011), 2011.
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| Files available
2011 | Journal Article | LibreCat-ID: 5719
Wünderlich, Nancy, et al. “Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.” Zeitschrift für Betriebswirtschaft, vol. 81, no. 9, Springer, 2011, pp. 977–1001.
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2011 | Conference Abstract | LibreCat-ID: 5823
Herrmann, Philipp, et al. “The Impact of Delegating Decision Making to IT on the Sunk Cost Effect.” 12th Workshop on Information Systems and Economics (WISE), 2011.
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2011 | Book Chapter | LibreCat-ID: 6151
Maekelburger, B., et al. “SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics.” Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6), edited by A Verbeke et al., 6th ed., Emerald Group Publishing Ltd., 2011, pp. 21–49.
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2011 | Conference Paper | LibreCat-ID: 6282
Isidor, R., et al. Beschäftigungsformen Und OCB: Der Moderierende Einfluss von Arbeitszufriedenheit. 2011.
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2011 | Conference Paper | LibreCat-ID: 6289
Schneid, M., et al. Der Einfluss Bio-Demographischer Und Aufgabenorientierter Diversität Auf Die Leistung von Teams: Eine Metaanalyse. 2011.
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2011 | Conference Paper | LibreCat-ID: 6292
Schneid, M., et al. Age Diversity and Team Outcomes: A Quantitative Review. . 2011.
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2011 | Conference Paper | LibreCat-ID: 6294
Baum, M., et al. Advertisement-Image Congruity in the Recruitment Context. 2011.
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2011 | Conference Paper | LibreCat-ID: 6295
Wehner, M. C., et al. Applicant Reactions to Outsourcing of the Recruitment: Does Corporate Image Compensate for Negative Applicant Reactions? 2011.
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2011 | Conference Paper | LibreCat-ID: 6296
Wehner, M. C., et al. Der Personalverantwortliche Als „Strategic Architect“: Persönliche Einstellung Oder Subjektive Norm? 2011.
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2011 | Conference Paper | LibreCat-ID: 6297
Deutscher, F., et al. Die Komplementäre Wirkung von Unternehmerischer Orientierung, Marktorientierung Und Lernorientierung Auf Den Unternehmenserfolg Junger Technologieunternehmen. 2011.
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2011 | Conference Paper | LibreCat-ID: 6302
Zapkau, F. B., et al. Disentangling the Effect of Prior Entrepreneurial Exposure on Entrepreneurial Intention – An Empirical Analysis Based on the Theory of Planned Behavior. 2011.
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