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58 Publications
2014 | Conference Paper | LibreCat-ID: 46693
@inproceedings{Münkhoff_Eggert_Terho_Haas_Ulaga_2014, title={Salespersons’ solution crafting capability: A knowledge-based perspective}, booktitle={ISBM 2014 Academic Conference, San Francisco, CA}, author={Münkhoff, Eva and Eggert, A. and Terho, H. and Haas, A. and Ulaga, W.}, year={2014} }
LibreCat
2014 | Conference Paper | LibreCat-ID: 46694
@inproceedings{Eggert_Haas_Terho_Ulaga_Münkhoff_2014, title={Selling value in business markets: Why a powerful idea often fails}, booktitle={ISBM 2014 Academic Conference, San Francisco, CA}, author={Eggert, A. and Haas, A. and Terho, H. and Ulaga, W. and Münkhoff, Eva}, year={2014} }
LibreCat
2014 | Journal Article | LibreCat-ID: 41341
@article{Eggert_Hogreve_Ulaga_Münkhoff_2014, title={Revenue and Profit Implications of Industrial Service Strategies}, volume={17}, DOI={10.1177/1094670513485823}, number={1}, journal={Journal of Service Research}, publisher={SAGE Publications}, author={Eggert, Andreas and Hogreve, Jens and Ulaga, Wolfgang and Münkhoff, Eva}, year={2014}, pages={23–39} }
LibreCat
| DOI
2013 | Conference Paper | LibreCat-ID: 46697
@inproceedings{Garnefeld_Münkhoff_Raum_2013, title={Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?}, booktitle={42nd EMAC Annual Conference, Istanbul}, author={Garnefeld, I. and Münkhoff, Eva and Raum, K.}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 46696
@inproceedings{Münkhoff_Garnefeld_Bruns_2013, title={How to prolong a sales promotion – Ex-post time extension versus reframing}, booktitle={42nd EMAC Annual Conference, Istanbul}, author={Münkhoff, Eva and Garnefeld, I. and Bruns, A.}, year={2013} }
LibreCat
2013 | Book | LibreCat-ID: 46643
@book{Münkhoff_2013, place={Wiesbaden}, title={Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen}, DOI={10.1007/978-3-658-02122-1}, publisher={Springer Gabler}, author={Münkhoff, Eva}, year={2013} }
LibreCat
| DOI
2012 | Conference Paper | LibreCat-ID: 46698
@inproceedings{Garnefeld_Münkhoff_Bruns_2012, title={I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions}, booktitle={2012 AMA Summer Academic Conference, Chicago, IL}, author={Garnefeld, I. and Münkhoff, Eva and Bruns, A.}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 46699
@inproceedings{Eggert_Münkhoff_Thiesbrummel_2012, title={Growing with industrial services – A configurational approach (ausgezeichnet mit Best Paper Award)}, booktitle={2012 AMA Winter Academic Conference, St. Petersburg, FL}, author={Eggert, A. and Münkhoff, Eva and Thiesbrummel, C.}, year={2012} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 46702
@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2011, title={Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations (ausgezeichnet mit Best Overall Conference Paper Award)}, booktitle={2011 AMA Winter Academic Conference, Austin, TX}, author={Eggert, A. and Hogreve, J. and Ulaga, W. and Münkhoff, Eva}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 46701
@inproceedings{Eggert_Münkhoff_Thiesbrummel_2011, title={Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?}, booktitle={40th EMAC Annual Conference, Ljubljana}, author={Eggert, A. and Münkhoff, Eva and Thiesbrummel, C.}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 46700
@inproceedings{Münkhoff_Garnefeld_Bruns_2011, title={Time extension of sales promotions – How do customers react?}, booktitle={40th EMAC Annual Conference, Ljubljana}, author={Münkhoff, Eva and Garnefeld, I. and Bruns, A.}, year={2011} }
LibreCat
2011 | Journal Article | LibreCat-ID: 46641
@article{Eggert_Hogreve_Ulaga_Münkhoff_2011, title={Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis}, volume={40}, DOI={10.1016/j.indmarman.2011.05.007}, number={5}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Eggert, Andreas and Hogreve, Jens and Ulaga, Wolfgang and Münkhoff, Eva}, year={2011}, pages={661–670} }
LibreCat
| DOI
2010 | Conference Paper | LibreCat-ID: 46705
@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2010, title={Industrial services, product innovations, and firm profitability: A longitudinal analysis}, booktitle={Frontiers Pre-Conference on Service and Solution Innovation, Karlstad}, author={Eggert, A. and Hogreve, J. and Ulaga, W. and Münkhoff, Eva}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 46706
@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2010, title={Exploring the effects of referral reward programs on satisfied and dissatisfied customers}, booktitle={2010 AMA Winter Academic Conference, New Orleans, LA}, author={Garnefeld, I. and Münkhoff, Eva and Hogreve, J. and Eggert, A.}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 46704
@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2010, title={Disentangling the revenue and cost implications of the service transition: A latent growth analysis}, booktitle={ISBM 2010 Academic Conference, Boston, MA}, author={Eggert, A. and Hogreve, J. and Ulaga, W. and Münkhoff, Eva}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 46703
@inproceedings{Münkhoff_Garnefeld_Hogreve_Eggert_2010, title={Referral reward programs: A means for service recovery?}, booktitle={18th International Colloquium on Relationship Marketing (ICRM), Reading}, author={Münkhoff, Eva and Garnefeld, I. and Hogreve, J. and Eggert, A.}, year={2010} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 46708
@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2009, title={Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior}, booktitle={38th EMAC Annual Conference, Nantes}, author={Garnefeld, I. and Münkhoff, Eva and Hogreve, J. and Eggert, A.}, year={2009} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 46707
@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2009, title={Referral reward programs: New customer acquisition by opportunism?}, booktitle={15th AMS World Marketing Congress, Oslo}, author={Garnefeld, I. and Münkhoff, Eva and Hogreve, J. and Eggert, A.}, year={2009} }
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