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58 Publications
2014 | Conference Paper | LibreCat-ID: 46693
Münkhoff, Eva, A. Eggert, H. Terho, A. Haas, and W. Ulaga. “Salespersons’ Solution Crafting Capability: A Knowledge-Based Perspective.” In ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 46694
Eggert, A., A. Haas, H. Terho, W. Ulaga, and Eva Münkhoff. “Selling Value in Business Markets: Why a Powerful Idea Often Fails.” In ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 41341
Eggert, Andreas, Jens Hogreve, Wolfgang Ulaga, and Eva Münkhoff. “Revenue and Profit Implications of Industrial Service Strategies.” Journal of Service Research 17, no. 1 (2014): 23–39. https://doi.org/10.1177/1094670513485823.
LibreCat
| DOI
2013 | Conference Paper | LibreCat-ID: 46697
Garnefeld, I., Eva Münkhoff, and K. Raum. “Threat and Normative Appeals to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?” In 42nd EMAC Annual Conference, Istanbul, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 46696
Münkhoff, Eva, I. Garnefeld, and A. Bruns. “How to Prolong a Sales Promotion – Ex-Post Time Extension versus Reframing.” In 42nd EMAC Annual Conference, Istanbul, 2013.
LibreCat
2013 | Book | LibreCat-ID: 46643
Münkhoff, Eva. Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen. Wiesbaden: Springer Gabler, 2013. https://doi.org/10.1007/978-3-658-02122-1.
LibreCat
| DOI
2012 | Conference Paper | LibreCat-ID: 46698
Garnefeld, I., Eva Münkhoff, and A. Bruns. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” In 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 46699
Eggert, A., Eva Münkhoff, and C. Thiesbrummel. “Growing with Industrial Services – A Configurational Approach (Ausgezeichnet Mit Best Paper Award).” In 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
LibreCat
2011 | Conference Paper | LibreCat-ID: 46702
Eggert, A., J. Hogreve, W. Ulaga, and Eva Münkhoff. “Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations (Ausgezeichnet Mit Best Overall Conference Paper Award).” In 2011 AMA Winter Academic Conference, Austin, TX, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 46701
Eggert, A., Eva Münkhoff, and C. Thiesbrummel. “Service Orientation of Manufacturing Companies: A Necessary or Sufficient Condition for Firm Profitability?” In 40th EMAC Annual Conference, Ljubljana, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 46700
Münkhoff, Eva, I. Garnefeld, and A. Bruns. “Time Extension of Sales Promotions – How Do Customers React?” In 40th EMAC Annual Conference, Ljubljana, 2011.
LibreCat
2011 | Journal Article | LibreCat-ID: 46641
Eggert, Andreas, Jens Hogreve, Wolfgang Ulaga, and Eva Münkhoff. “Industrial Services, Product Innovations, and Firm Profitability: A Multiple-Group Latent Growth Curve Analysis.” Industrial Marketing Management 40, no. 5 (2011): 661–70. https://doi.org/10.1016/j.indmarman.2011.05.007.
LibreCat
| DOI
2010 | Conference Paper | LibreCat-ID: 46705
Eggert, A., J. Hogreve, W. Ulaga, and Eva Münkhoff. “Industrial Services, Product Innovations, and Firm Profitability: A Longitudinal Analysis.” In Frontiers Pre-Conference on Service and Solution Innovation, Karlstad, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 46706
Garnefeld, I., Eva Münkhoff, J. Hogreve, and A. Eggert. “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.” In 2010 AMA Winter Academic Conference, New Orleans, LA, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 46704
Eggert, A., J. Hogreve, W. Ulaga, and Eva Münkhoff. “Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis.” In ISBM 2010 Academic Conference, Boston, MA, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 46703
Münkhoff, Eva, I. Garnefeld, J. Hogreve, and A. Eggert. “Referral Reward Programs: A Means for Service Recovery?” In 18th International Colloquium on Relationship Marketing (ICRM), Reading, 2010.
LibreCat
2009 | Conference Paper | LibreCat-ID: 46708
Garnefeld, I., Eva Münkhoff, J. Hogreve, and A. Eggert. “Unintended Effects of Referral Reward Programs: Exploring the Impact of Rewards on Opportunistic Behavior.” In 38th EMAC Annual Conference, Nantes, 2009.
LibreCat
2009 | Conference Paper | LibreCat-ID: 46707
Garnefeld, I., Eva Münkhoff, J. Hogreve, and A. Eggert. “Referral Reward Programs: New Customer Acquisition by Opportunism?” In 15th AMS World Marketing Congress, Oslo, 2009.
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