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58 Publications
2014 | Conference Paper | LibreCat-ID: 46693
E. Münkhoff, A. Eggert, H. Terho, A. Haas, and W. Ulaga, “Salespersons’ solution crafting capability: A knowledge-based perspective,” presented at the ISBM 2014 Academic Conference, San Francisco, CA, 2014.
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2014 | Conference Paper | LibreCat-ID: 46694
A. Eggert, A. Haas, H. Terho, W. Ulaga, and E. Münkhoff, “Selling value in business markets: Why a powerful idea often fails,” presented at the ISBM 2014 Academic Conference, San Francisco, CA, 2014.
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2014 | Journal Article | LibreCat-ID: 41341
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Revenue and Profit Implications of Industrial Service Strategies,” Journal of Service Research, vol. 17, no. 1, pp. 23–39, 2014, doi: 10.1177/1094670513485823.
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| DOI
2013 | Conference Paper | LibreCat-ID: 46697
I. Garnefeld, E. Münkhoff, and K. Raum, “Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?,” presented at the 42nd EMAC Annual Conference, Istanbul, 2013.
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2013 | Conference Paper | LibreCat-ID: 46696
E. Münkhoff, I. Garnefeld, and A. Bruns, “How to prolong a sales promotion – Ex-post time extension versus reframing,” presented at the 42nd EMAC Annual Conference, Istanbul, 2013.
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2012 | Conference Paper | LibreCat-ID: 46698
I. Garnefeld, E. Münkhoff, and A. Bruns, “I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions,” presented at the 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
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2012 | Conference Paper | LibreCat-ID: 46699
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Growing with industrial services – A configurational approach (ausgezeichnet mit Best Paper Award),” presented at the 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
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2011 | Conference Paper | LibreCat-ID: 46702
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations (ausgezeichnet mit Best Overall Conference Paper Award),” presented at the 2011 AMA Winter Academic Conference, Austin, TX, 2011.
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2011 | Conference Paper | LibreCat-ID: 46701
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?,” presented at the 40th EMAC Annual Conference, Ljubljana, 2011.
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2011 | Conference Paper | LibreCat-ID: 46700
E. Münkhoff, I. Garnefeld, and A. Bruns, “Time extension of sales promotions – How do customers react?,” presented at the 40th EMAC Annual Conference, Ljubljana, 2011.
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2011 | Journal Article | LibreCat-ID: 46641
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis,” Industrial Marketing Management, vol. 40, no. 5, pp. 661–670, 2011, doi: 10.1016/j.indmarman.2011.05.007.
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| DOI
2010 | Conference Paper | LibreCat-ID: 46705
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Industrial services, product innovations, and firm profitability: A longitudinal analysis,” presented at the Frontiers Pre-Conference on Service and Solution Innovation, Karlstad, 2010.
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2010 | Conference Paper | LibreCat-ID: 46706
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Exploring the effects of referral reward programs on satisfied and dissatisfied customers,” presented at the 2010 AMA Winter Academic Conference, New Orleans, LA, 2010.
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2010 | Conference Paper | LibreCat-ID: 46704
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Disentangling the revenue and cost implications of the service transition: A latent growth analysis,” presented at the ISBM 2010 Academic Conference, Boston, MA, 2010.
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2010 | Conference Paper | LibreCat-ID: 46703
E. Münkhoff, I. Garnefeld, J. Hogreve, and A. Eggert, “Referral reward programs: A means for service recovery?,” presented at the 18th International Colloquium on Relationship Marketing (ICRM), Reading, 2010.
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2009 | Conference Paper | LibreCat-ID: 46708
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior,” presented at the 38th EMAC Annual Conference, Nantes, 2009.
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2009 | Conference Paper | LibreCat-ID: 46707
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Referral reward programs: New customer acquisition by opportunism?,” presented at the 15th AMS World Marketing Congress, Oslo, 2009.
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