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706 Publications
2016 | Journal Article | LibreCat-ID: 45732
Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects
L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2016) 88–107.
LibreCat
| DOI
L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2016) 88–107.
2016 | Conference Paper | LibreCat-ID: 45747
The Power of Gift Purchases in Strengthening Customer-Company Relationships
C. Witte, L. Steinhoff, A. Eggert, in: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
LibreCat
C. Witte, L. Steinhoff, A. Eggert, in: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
2016 | Working Paper | LibreCat-ID: 45754
Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series
L. Steinhoff, E. Fang, R.W. Palmatier, K. Wang, Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series, 2016.
LibreCat
| Files available
L. Steinhoff, E. Fang, R.W. Palmatier, K. Wang, Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series, 2016.
2015 | Mastersthesis | LibreCat-ID: 3309
Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg
P. Fanasch, Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg, Universität Paderborn, 2015.
LibreCat
P. Fanasch, Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg, Universität Paderborn, 2015.
2015 | Bachelorsthesis | LibreCat-ID: 3310
Die Veränderung des Mobilfunkmarktes durch die Discountanbieter
G.P. Walczok, Die Veränderung des Mobilfunkmarktes durch die Discountanbieter, Universität Paderborn, 2015.
LibreCat
G.P. Walczok, Die Veränderung des Mobilfunkmarktes durch die Discountanbieter, Universität Paderborn, 2015.
2015 | Journal Article | LibreCat-ID: 288
How do reviews from professional critics interact with other signals of product quality? Evidence from the video game industry
J. Cox, D. Kaimann, Journal of Consumer Behaviour 14 (2015) 366–377.
LibreCat
| Files available
| DOI
J. Cox, D. Kaimann, Journal of Consumer Behaviour 14 (2015) 366–377.
2015 | Working Paper | LibreCat-ID: 21131
Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation
C. Grund, K. Thommes, Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation, 2015.
LibreCat
C. Grund, K. Thommes, Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation, 2015.
2015 | Working Paper | LibreCat-ID: 21132
Cooperation in Diverse Teams: The Role of Temporary Group Membership
C. Grund, C. Harbring, K. Thommes, Cooperation in Diverse Teams: The Role of Temporary Group Membership, 2015.
LibreCat
C. Grund, C. Harbring, K. Thommes, Cooperation in Diverse Teams: The Role of Temporary Group Membership, 2015.
2015 | Journal Article | LibreCat-ID: 228
“…and they are really lying”: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.
R. Fahr, B. Mir Djawadi, Journal of Economic Psychology (2015) 48–59.
LibreCat
| Files available
| DOI
R. Fahr, B. Mir Djawadi, Journal of Economic Psychology (2015) 48–59.
2015 | Conference Paper | LibreCat-ID: 7722
You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty
A. Eggert, L. Steinhoff, C. Witte, in: 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
LibreCat
A. Eggert, L. Steinhoff, C. Witte, in: 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.