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706 Publications
2016 | Journal Article | LibreCat-ID: 45732
L. Steinhoff and R. W. Palmatier, “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects,” Journal of the Academy of Marketing Science, vol. 44, no. 1, pp. 88–107, 2016, doi: 10.1007/s11747-014-0405-6.
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| DOI
2016 | Conference Paper | LibreCat-ID: 45747
C. Witte, L. Steinhoff, and A. Eggert, “The Power of Gift Purchases in Strengthening Customer-Company Relationships,” presented at the Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
LibreCat
2016 | Working Paper | LibreCat-ID: 45754
L. Steinhoff, E. Fang, R. W. Palmatier, and K. Wang, Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series. 2016, pp. 16–121.
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| Files available
2015 | Mastersthesis | LibreCat-ID: 3309
P. Fanasch, Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg. Universität Paderborn, 2015.
LibreCat
2015 | Bachelorsthesis | LibreCat-ID: 3310
G. P. Walczok, Die Veränderung des Mobilfunkmarktes durch die Discountanbieter. Universität Paderborn, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 288
J. Cox and D. Kaimann, “How do reviews from professional critics interact with other signals of product quality? Evidence from the video game industry,” Journal of Consumer Behaviour, vol. 14, no. 6, pp. 366–377, 2015.
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| Files available
| DOI
2015 | Working Paper | LibreCat-ID: 21131
C. Grund and K. Thommes, Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation. 2015.
LibreCat
2015 | Working Paper | LibreCat-ID: 21132
C. Grund, C. Harbring, and K. Thommes, Cooperation in Diverse Teams: The Role of Temporary Group Membership. 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 228
R. Fahr and B. Mir Djawadi, “‘…and they are really lying’: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.,” Journal of Economic Psychology, pp. 48–59, 2015.
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| Files available
| DOI
2015 | Conference Paper | LibreCat-ID: 7722
A. Eggert, L. Steinhoff, and C. Witte, “ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty,” in 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
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