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697 Publications
2011 | Conference Paper | LibreCat-ID: 45753
Steinhoff L, Hunter G, Garnefeld I. Can Retailers Improve Loyalty by Empowering Consumers? In: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin. [VHB-JOURQUAL3: D]. ; 2011.
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2011 | Journal Article | LibreCat-ID: 4938
Schneider M, Rütten K-G. Schöpferische Zerstörung - Unternehmen haben die Rezession mit teilweise neuen beschäftigungspolitischen Instrumenten bewältigt. Personal. 2011;(2):6--8.
LibreCat
2011 | Journal Article | LibreCat-ID: 4916
Warneke D, Schneider M. Expatriate compensation packages: what do employees prefer? Cross Cultural Management: An International Journal. 2011;(2):236--256.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7808
Garnefeld I, Woisetschläger D, Eggert A. Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting. In: Proceedings of the 18th International Colloquium in Relationship Marketing. ; 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7809
Münkhoff E, Garnefeld I, Hogreve J, Eggert A. Referral Reward Programs: A Means for Service Recovery? In: Proceedings of the 18th International Colloquium in Relationship Marketing. ; 2010.
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2010 | Conference Paper | LibreCat-ID: 7810
Garnefeld I, Helm S, Eggert A, Tax S. Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study. In: Proceedings of the 2010 AMA Summer Marketing Educators’ Conference. ; 2010.
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2010 | Conference Paper | LibreCat-ID: 7846
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis. In: Proceedings of the 2nd ISBM Workshop at Harvard Business School. ; 2010.
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2010 | Conference Paper | LibreCat-ID: 7853
Frick B, Eggert A, Hogreve J. Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis. In: Proceedings of the 39th EMAC Conference. ; 2010.
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2010 | Conference Paper | LibreCat-ID: 7854
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis. In: Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation. ; 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7855
Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers. In: Proceedings of the 2010 AMA Winter Marketing Educators’ Conference. ; 2010.
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