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706 Publications
2015 | Conference Paper | LibreCat-ID: 7723
Cramer, C., et al. “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms.” Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Conference Paper | LibreCat-ID: 7724
Feider, L., et al. “Threatening Customers Not to Return – An Effective Strategy for Online Retailers?” Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Journal Article | LibreCat-ID: 5701
Wünderlich, Nancy, et al. “Futurizing” Smart Service: Implications for Service Researchers and Managers.” Journal of Services Marketing, vol. 29, no. 6/7, Emerald Group Publishing Limited, 2015, pp. 442–47.
LibreCat
2015 | Journal Article | LibreCat-ID: 5703
Gustafsson, Anders, et al. “Conducting Service Research That Matters.” Journal of Services Marketing, vol. 29, no. 6/7, Emerald Group Publishing Limited, 2015, pp. 425–29.
LibreCat
2015 | Journal Article | LibreCat-ID: 5704
Scherer, Anne, et al. “The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.” MIS Quarterly, vol. 39, no. 1, MIS RC, 2015, pp. 177–200.
LibreCat
2015 | Journal Article | LibreCat-ID: 5705
Breugelmans, Els, et al. “Advancing Research on Loyalty Programs: A Future Research Agenda.” Marketing Letters, vol. 26, no. 2, Springer, 2015, pp. 127–39.
LibreCat
2015 | Journal Article | LibreCat-ID: 4847
Eggert, Andreas, et al. “Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs.” Journal of Service Research, vol. 18, no. 2, 2015, pp. 210--228.
LibreCat
2015 | Journal Article | LibreCat-ID: 4848
Terho, Harri, et al. “How Sales Strategy Translates into Performance: The Role of Salesperson Customer Orientation and Value-Based Selling.” Industrial Marketing Management, 2015, pp. 12--21.
LibreCat
2015 | Journal Article | LibreCat-ID: 4849
Eggert, Andreas, et al. “Heading for New Shores: Do Service and Hybrid Innovations Outperform Product Innovations in Industrial Companies?” Industrial Marketing Management, 2015, pp. 173--183.
LibreCat
2015 | Journal Article | LibreCat-ID: 4871
Djawadi, Behnud Mir, and René Fahr. “‘...And They Are Really Lying: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.’” Journal of Economic Psychology, vol. 48, 2015, pp. 48–59.
LibreCat
2015 | Book Chapter | LibreCat-ID: 4943
Eggert, Andreas, et al. “Wertbasiertes Verkaufen Auf Industriegütermärkten.” Handbuch Business-to-Business-Marketing, Springer Fachmedien Wiesbaden, 2015, pp. 483–95, doi:10.1007/978-3-8349-4681-2_23.
LibreCat
| DOI
2015 | Journal Article | LibreCat-ID: 4968
Grund, Christian, et al. “Public Good Provision in Blended Groups of Partners and Strangers.” Economics Letters, 2015, pp. 41--44.
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2015 | Journal Article | LibreCat-ID: 4969
Thommes, Kirsten, et al. “Behavioral Spillovers from Freeriding in Multilevel Interactions.” Journal of Behavioral and Experimental Economics, 2015, pp. 78--87.
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2015 | Book Chapter | LibreCat-ID: 5106
Fahr, Rene, and Dörte Foit. “Kleine Unternehmen - Kleine Verantwortung? Theorie Und Praxis Unternehmerischer Verantwortung Im Mittelstand.” BWL Im Mittelstand - Grundlagen-Besonderheiten-Entwicklungen", edited by W. Becker and P. Ulrich, 1st ed., W. Kohlhammer-Verlag, 2015, p. Chapter 4.6.1.
LibreCat
2015 | Journal Article | LibreCat-ID: 5153
Thommes, Kirsten, and Simon Oertel. “History as a Source of Competitive Advantages.” Scandinavian Management Journal, vol. 31, 2015, pp. 549–60.
LibreCat
2015 | Journal Article | LibreCat-ID: 5445
Wehner, M. C., et al. “Individual-Level Experience and Organizational-Level Absorptive Capacity: The Special Case of International New Ventures.” Journal of Business Economics., 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 5449
Hütt, P., et al. “Foreign Direct Investment Location Choice of Small- and Medium-Sized Enterprises: The Risk of Value Erosion of Firm-Specific Resources.” International Business Review., 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 5451
Wolf, S., et al. “Controllers as Business Partners in Managerial Decision-Making: Attitude, Subjective Norm, and Internal Improvements.” Journal of Accounting & Organizational Change., 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 5452
Isidor, R., et al. “ Interim Management Utilization, Firm Flexibility and Its Impact on Firm Performance.” International Journal of Human Resources Development and Management. , 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 5454
Baum, M., et al. “Modeling the Impact of Advertisement-Image Congruity on Applicant Attraction.” Human Resource Management. , 2015.
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