Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).

We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.

706 Publications


2014 | Journal Article | LibreCat-ID: 4957
Wozny, Caroline, and Martin Schneider. “A Matter of Degree: The Continuing Training Gap for Women in Europe.” Socio-Economic Review, no. 2 (2014): 353--379.
LibreCat
 

2014 | Book | LibreCat-ID: 45719
Steinhoff, Lena. Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse. Wiesbaden: Springer Gabler, 2014. https://doi.org/10.1007/978-3-658-06357-3.
LibreCat | DOI
 

2014 | Book Chapter | LibreCat-ID: 45735
Eggert, A., I. Garnefeld, and Lena Steinhoff. “How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs?” In Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), edited by A. Geyer-Schulz and L. Meyer-Waarden, 31–36. Karlsruhe: KIT Scientific Publishing, 2014. https://doi.org/10.5445/KSP/1000038784/04.
LibreCat | DOI
 

2014 | Book Chapter | LibreCat-ID: 45736
Steinhoff, Lena, and R. W. Palmatier. “Three Perspectives for Making Loyalty Programs More Effective.” In Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), edited by A. Geyer-Schulz and L. Meyer-Waarden, 147–52. Karlsruhe: KIT Scientific Publishing, 2014. https://doi.org/10.5445/KSP/1000038784/16.
LibreCat | DOI
 

2014 | Working Paper | LibreCat-ID: 45755
Henderson, C. M., Lena Steinhoff, and R. W. Palmatier. Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series., 2014.
LibreCat | Files available
 

2013 | Conference Abstract | LibreCat-ID: 21133
Oertel, Simon, Kirsten Thommes, and Peter Walgenbach. “Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations.” In Academy of Management Annual Meeting Proceedings, edited by Guclu Atinc, 2013. https://doi.org/10.5465/ambpp.2013.11642abstract.
LibreCat | DOI
 

2013 | Conference Paper | LibreCat-ID: 7732
Eggert, A, C Thiesbrummel, and C Deutscher. “Can Service Innovations Substitute or Complement Product Innovations? The Case of German Industrial Firms.” In Proceedings of the 20th International Product Development Management Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7733
Eggert, A, W Ulaga, M Steiner, and K Backhaus. “Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7734
Garnefeld, I, E Münkhoff, and K Raum. “Threat and Normative Appeals to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7735
Münkhoff, E, I Garnefeld, and A Bruns. “How to Prolong a Sales Promotion – Ex-Post Time Extension versus Reframing.” In Roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7736
Posner , T, I Garnefeld, and A Eggert. “Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7737
Steinhoff, L, and R. W Palmatier. “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7738
Eggert, A, C Thiesbrummel, and C Deutscher. “Exploring Differential Effects of Product and Service Innovations on Industrial Firms’ Financial Performance.” In 2013 AMA Winter Marketing Educators’ Proceedings, 2013.
LibreCat
 

2013 | Journal Article | LibreCat-ID: 5715
Wünderlich, Nancy, Florian V Wangenheim, and Mary Jo Bitner. “High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services.” Journal of Service Research 16, no. 1 (2013): 3–20.
LibreCat
 

2013 | Journal Article | LibreCat-ID: 6101
Kabst, Rüdiger, and M C Wehner. “Editorial: Internationales Personalmanagement: Den Kulturellen Kontext Gestalten.” PERSONALquartely 65, no. 4 (2013): 34–39.
LibreCat
 

2013 | Book Chapter | LibreCat-ID: 6147
Weber, P, and Rüdiger Kabst. “Unterstützung von Kommunalverwaltung Bei Bürgerbeteiligung.” In Verwaltungskommunikation - Wissenschaftliche Analyse Und Praktische Beispiele, edited by Hermann Hill, 145–52. Baden-Baden: Nomos, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 6271
Weber, H, M Wehner, and Rüdiger Kabst. “Institutional Determinants of Work-Family Practices: An International Comparative Examination. ,” 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 6272
Golubovic, S, M Wehner, M Baum, and Rüdiger Kabst. “HR-Praktiken Und Innovation: Wie Können Wissens- Und Technologievorsprünge Im Unternehmen Generiert Werden?,” 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 6274
Isidor, R, M Wehner, C Li, and Rüdiger Kabst. “Institutional Pressures and Interorganizational Imitation: A Quasilongitudinal Analyses of Temporary Work in the UK and Germany,” 2013.
LibreCat
 

2013 | Journal Article | LibreCat-ID: 480
Frick, Bernd, and Robert Simmons. “The Impact of Individual and Collective Reputation on Wine Prices: Empirical Evidence from the Mosel Valley.” Journal of Business Economics 83, no. 2 (2013): 101–19. https://doi.org/10.1007/s11573-013-0652-x.
LibreCat | Files available | DOI
 

Filters and Search Terms

department=178

Search

Filter Publications

Display / Sort

Citation Style: Chicago

Export / Embed