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706 Publications
2013 | Journal Article | LibreCat-ID: 5464
Baum, M., Schwens, C., & Kabst, R. (2013). International as Opposed to Domestic New Venturing: The Moderating Role of Perceived Barriers to Internationalization. International Small Business Journal (ISBJ)., 31(5), 534–560.
LibreCat
2013 | Journal Article | LibreCat-ID: 5465
Baum, M., & Kabst, R. (2013). Conjoint implications on job preferences: The moderating role of involvement. International Journal of Human Resource Management (IJHRM)., 24(7), 1393–1417.
LibreCat
2013 | Journal Article | LibreCat-ID: 5478
Baum, M., & Kabst, R. (2013). How to attract applicants in the atlantic versus the asia-pacific region? A cross-national analysis on China, India, Germany, and Hungary. Journal of World Business (JWB)., 48(2), 175–185.
LibreCat
2013 | Journal Article | LibreCat-ID: 5484
Haus, I., Steinmetz, H., Isidor, R., & Kabst, R. (2013). Gender Effects on Entrepreneurial Intention: A Meta-Analytical Structural Equation Model. International Journal of Gender and Entrepreneurship (IJGE), 5(2), 130–156.
LibreCat
2013 | Journal Article | LibreCat-ID: 5489
Steinmetz, H. (2013). Analyzing observed composite differences across groups: Is partial measurement invariance enough? European Journal of Research Methods for the Behavioral and Social Sciences., 9(1), 1–12.
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2013 | Conference Paper | LibreCat-ID: 46697
Garnefeld, I., Münkhoff, E., & Raum, K. (2013). Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? 42nd EMAC Annual Conference, Istanbul. 42nd EMAC Annual Conference, Istanbul.
LibreCat
2013 | Conference Paper | LibreCat-ID: 46696
Münkhoff, E., Garnefeld, I., & Bruns, A. (2013). How to prolong a sales promotion – Ex-post time extension versus reframing. 42nd EMAC Annual Conference, Istanbul. 42nd EMAC Annual Conference, Istanbul.
LibreCat
2013 | Book | LibreCat-ID: 46643
Münkhoff, E. (2013). Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen. Springer Gabler. https://doi.org/10.1007/978-3-658-02122-1
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| DOI
2013 | Book Chapter | LibreCat-ID: 4944
Schneider, M. (2013). “Gung Ho”: Nationale Kultur und Schlanke Produktion in Ron Howards Spielfilm. . In R. O. Heiko Hoßfeld (Ed.), Macht und Employment Relations .
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| Files available
2013 | Journal Article | LibreCat-ID: 45734
Garnefeld, I., & Steinhoff, L. (2013). Primacy versus Recency Effects in Extended Service Encounters. Journal of Service Management, 24(1), 64–81. http://dx.doi.org/10.1108/09564231311304198
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| DOI
2013 | Conference Paper | LibreCat-ID: 45749
Steinhoff, L., & Palmatier, R. W. (2013). The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul. Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul.
LibreCat
2013 | Working Paper | LibreCat-ID: 45756
Steinhoff, L., & Palmatier, R. W. (2013). Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series (pp. 13–105).
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| Files available
2012 | Conference Paper | LibreCat-ID: 7739
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In 2012 AMA Summer Marketing Educators’ Proceedings.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld, I., Münkhoff, E., & Bruns, A. (2012). I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In 2012 AMA Summer Marketing Educators’ Proceedings.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7741
Eggert, A., Steiner, M., Ulaga, W., & Backhaus, K. (2012). Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format. In Proceedings of the 2012 ISBM Academic Workshop.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7742
Ritter, T., & Eggert, A. (2012). Dispersion of Market Activities: A Configurational Approach. In Proceedings of the 2012 ISBM Academic Workshop.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7743
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2012). Growing with Industrial Services - A Configurational Approach. In 2012 AMA Winter Marketing Educators’ Proceedings.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7744
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). Endowed Status in Hierarchical Loyalty Programs. In 2012 AMA Winter Marketing Educators’ Proceedings.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2012). Growing Existing Customers’ Profitability with Customer Referral Programs. In 2012 AMA Winter Marketing Educators’ Proceedings.
LibreCat
2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky, H., Wangenheim, F. v, & Wünderlich, N. (2012). Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops. Journal of Retailing, 88(3), 356–366.
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