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706 Publications
2013 | Journal Article | LibreCat-ID: 5464
International as Opposed to Domestic New Venturing: The Moderating Role of Perceived Barriers to Internationalization.
M. Baum, C. Schwens, R. Kabst, International Small Business Journal (ISBJ). 31 (2013) 534–560.
LibreCat
M. Baum, C. Schwens, R. Kabst, International Small Business Journal (ISBJ). 31 (2013) 534–560.
2013 | Journal Article | LibreCat-ID: 5465
Conjoint implications on job preferences: The moderating role of involvement.
M. Baum, R. Kabst, International Journal of Human Resource Management (IJHRM). 24 (2013) 1393–1417.
LibreCat
M. Baum, R. Kabst, International Journal of Human Resource Management (IJHRM). 24 (2013) 1393–1417.
2013 | Journal Article | LibreCat-ID: 5478
How to attract applicants in the atlantic versus the asia-pacific region? A cross-national analysis on China, India, Germany, and Hungary.
M. Baum, R. Kabst, Journal of World Business (JWB). 48 (2013) 175–185.
LibreCat
M. Baum, R. Kabst, Journal of World Business (JWB). 48 (2013) 175–185.
2013 | Journal Article | LibreCat-ID: 5484
Gender Effects on Entrepreneurial Intention: A Meta-Analytical Structural Equation Model.
I. Haus, H. Steinmetz, R. Isidor, R. Kabst, International Journal of Gender and Entrepreneurship (IJGE) 5 (2013) 130–156.
LibreCat
I. Haus, H. Steinmetz, R. Isidor, R. Kabst, International Journal of Gender and Entrepreneurship (IJGE) 5 (2013) 130–156.
2013 | Journal Article | LibreCat-ID: 5489
Analyzing observed composite differences across groups: Is partial measurement invariance enough?
H. Steinmetz, European Journal of Research Methods for the Behavioral and Social Sciences. 9 (2013) 1–12.
LibreCat
H. Steinmetz, European Journal of Research Methods for the Behavioral and Social Sciences. 9 (2013) 1–12.
2013 | Conference Paper | LibreCat-ID: 46697
Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?
I. Garnefeld, E. Münkhoff, K. Raum, in: 42nd EMAC Annual Conference, Istanbul, 2013.
LibreCat
I. Garnefeld, E. Münkhoff, K. Raum, in: 42nd EMAC Annual Conference, Istanbul, 2013.
2013 | Conference Paper | LibreCat-ID: 46696
How to prolong a sales promotion – Ex-post time extension versus reframing
E. Münkhoff, I. Garnefeld, A. Bruns, in: 42nd EMAC Annual Conference, Istanbul, 2013.
LibreCat
E. Münkhoff, I. Garnefeld, A. Bruns, in: 42nd EMAC Annual Conference, Istanbul, 2013.
2013 | Book | LibreCat-ID: 46643
Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen
E. Münkhoff, Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen, Springer Gabler, Wiesbaden, 2013.
LibreCat
| DOI
E. Münkhoff, Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen, Springer Gabler, Wiesbaden, 2013.
2013 | Book Chapter | LibreCat-ID: 4944
"Gung Ho": Nationale Kultur und Schlanke Produktion in Ron Howards Spielfilm.
M. Schneider, in: R.O. Heiko Hoßfeld (Ed.), Macht und Employment Relations , 2013.
LibreCat
| Files available
M. Schneider, in: R.O. Heiko Hoßfeld (Ed.), Macht und Employment Relations , 2013.
2013 | Journal Article | LibreCat-ID: 45734
Primacy versus Recency Effects in Extended Service Encounters
I. Garnefeld, L. Steinhoff, Journal of Service Management 24 (2013) 64–81.
LibreCat
| DOI
I. Garnefeld, L. Steinhoff, Journal of Service Management 24 (2013) 64–81.
2013 | Conference Paper | LibreCat-ID: 45749
The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance
L. Steinhoff, R.W. Palmatier, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul, 2013.
LibreCat
L. Steinhoff, R.W. Palmatier, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul, 2013.
2013 | Working Paper | LibreCat-ID: 45756
Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series
L. Steinhoff, R.W. Palmatier, Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series, 2013.
LibreCat
| Files available
L. Steinhoff, R.W. Palmatier, Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series, 2013.
2012 | Conference Paper | LibreCat-ID: 7739
The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
2012 | Conference Paper | LibreCat-ID: 7740
I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions
I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat
I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
2012 | Conference Paper | LibreCat-ID: 7741
Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format
A. Eggert, M. Steiner, W. Ulaga, K. Backhaus, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat
A. Eggert, M. Steiner, W. Ulaga, K. Backhaus, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
2012 | Conference Paper | LibreCat-ID: 7742
Dispersion of Market Activities: A Configurational Approach
T. Ritter, A. Eggert, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat
T. Ritter, A. Eggert, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
2012 | Conference Paper | LibreCat-ID: 7743
Growing with Industrial Services - A Configurational Approach
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
2012 | Conference Paper | LibreCat-ID: 7744
Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
2012 | Conference Paper | LibreCat-ID: 7745
Growing Existing Customers’ Profitability with Customer Referral Programs
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
2012 | Journal Article | LibreCat-ID: 5716
Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.
H. Evanschitzky, F. v Wangenheim, N. Wünderlich, Journal of Retailing 88 (2012) 356–366.
LibreCat
H. Evanschitzky, F. v Wangenheim, N. Wünderlich, Journal of Retailing 88 (2012) 356–366.