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706 Publications
2011 | Conference Paper | LibreCat-ID: 45752
A. Eggert, I. Garnefeld, and L. Steinhoff, “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy,” presented at the 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 45753
G. Hunter, I. Garnefeld, and L. Steinhoff, “Can Retailers Improve Loyalty by Empowering Consumers?,” presented at the 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7808
I. Garnefeld, D. Woisetschläger, and A. Eggert, “Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting,” in Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7809
E. Münkhoff, I. Garnefeld, J. Hogreve, and A. Eggert, “Referral Reward Programs: A Means for Service Recovery?,” in Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7810
I. Garnefeld, S. Helm, A. Eggert, and S. Tax, “Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study,” in Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7846
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis,” in Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7853
B. Frick, A. Eggert, and J. Hogreve, “Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis,” in Proceedings of the 39th EMAC Conference, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7854
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis,” in Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7855
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers,” in Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
LibreCat
2010 | Book (Editor) | LibreCat-ID: 5720
S. Ackermann, N. Wünderlich, and F. v. Wangenheim, Eds., Geschäftsmodelle in virtuellen Spielwelten. München: Books on Demand, 2010.
LibreCat
2010 | Misc | LibreCat-ID: 6109
R. Kabst, Editorial: Aufschwung mitgestalten, vol. 2. 2010.
LibreCat
2010 | Misc | LibreCat-ID: 6110
R. Kabst, P. M. Kötter, M. Meifert, and M. C. Wehner, HR Business Partner gesucht, vol. 3. 2010, pp. 6–9.
LibreCat
2010 | Misc | LibreCat-ID: 6112
R. Kabst, Editorial: Verdrängte Herausforderung Demographie, vol. 6. 2010.
LibreCat
2010 | Misc | LibreCat-ID: 6113
R. Kabst, M. Baum, and A. Fortange, Was High-Performer besser machen: Was unterscheidet erfolgreiche von weniger erfolgreichen Unternehmen beim Employer Branding?, vol. 10. 2010, pp. 44–45.
LibreCat
2010 | Book | LibreCat-ID: 6139
R. Kabst, Interim Management: Auf dem Weg zur Selbstverständlichkeit. Düsseldorf: Handelsblatt Fachverlag, 2010.
LibreCat
2010 | Book Chapter | LibreCat-ID: 6150
R. Isidor, C. Schwens, and R. Kabst, “A Conceptual Framework for the International Staffing of Early Internationalizers,” in Internationale Unternehmungen und das Management ausländischer Tochtergesellschaften, S. Schmid, Ed. Wiesbaden: Gabler, 2010.
LibreCat
2010 | Book Chapter | LibreCat-ID: 6154
C. Schwens, H. Steinmetz, and R. Kabst, “Growth and Internationalization of Renewable Energy and New Technology-Based Firms,” in Innovation and International Corporate Growth, A. Gerybadze, U. Hommel, H. W. Reiner, and D. Thomaschweski, Eds. Berlin/Heidelberg: Springer, 2010.
LibreCat
2010 | Book Chapter | LibreCat-ID: 6155
R. Kabst and M. C. Wehner, “Institutionalisierung der Personalentwicklung: Ist der Patient auf dem Weg der Besserung?,” in Strategische Personalentwicklung, 2nd ed., M. Meifert, Ed. Berlin/Heidelberg, 2010, pp. 45–60.
LibreCat
2010 | Book Chapter | LibreCat-ID: 6157
R. Kabst and M. C. Wehner, “Personalmanagement der Zukunft: Quo Vadis?,” in Jahrbuch Personalentwicklung 2010, K. Schwuchow and J. Gutmann, Eds. Köln, 2010, pp. 5–15.
LibreCat
2010 | Book Chapter | LibreCat-ID: 6159
P. Eberl and R. Kabst, “Vertrauen, Opportunismus, Kontrolle: Eine empirische Analyse von Joint Venture Beziehungen vor dem Hintergrund der Transaktionskostentheorie.,” in Management von Netzwerkorganisationen, 5th ed., J. Sydow, Ed. Wiesbaden, 2010, pp. 107–142.
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