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706 Publications
2011 | Conference Paper | LibreCat-ID: 45752
Eggert, A., et al. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
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2011 | Conference Paper | LibreCat-ID: 45753
Hunter, G., et al. “Can Retailers Improve Loyalty by Empowering Consumers?” 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
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2010 | Conference Paper | LibreCat-ID: 7808
Garnefeld, I., et al. “Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting.” Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
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2010 | Conference Paper | LibreCat-ID: 7809
Münkhoff, E., et al. “Referral Reward Programs: A Means for Service Recovery?” Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
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2010 | Conference Paper | LibreCat-ID: 7810
Garnefeld, I., et al. “Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study.” Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7846
Eggert, A., et al. “Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis.” Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
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2010 | Conference Paper | LibreCat-ID: 7853
Frick, B., et al. “Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis.” Proceedings of the 39th EMAC Conference, 2010.
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2010 | Conference Paper | LibreCat-ID: 7854
Eggert, A., et al. “Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis.” Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7855
Garnefeld, I., et al. “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.” Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
LibreCat
2010 | Book (Editor) | LibreCat-ID: 5720
Ackermann, Sebastian, et al., editors. Geschäftsmodelle in virtuellen Spielwelten. Books on Demand, 2010.
LibreCat
2010 | Misc | LibreCat-ID: 6109
Kabst, Rüdiger. Editorial: Aufschwung Mitgestalten. Vol. 2, 2010.
LibreCat
2010 | Misc | LibreCat-ID: 6110
Kabst, Rüdiger, et al. HR Business Partner Gesucht. Vol. 3, 2010, pp. 6–9.
LibreCat
2010 | Misc | LibreCat-ID: 6112
Kabst, Rüdiger. Editorial: Verdrängte Herausforderung Demographie. Vol. 6, 2010.
LibreCat
2010 | Misc | LibreCat-ID: 6113
Kabst, Rüdiger, et al. Was High-Performer Besser Machen: Was Unterscheidet Erfolgreiche von Weniger Erfolgreichen Unternehmen Beim Employer Branding? Vol. 10, 2010, pp. 44–45.
LibreCat
2010 | Book | LibreCat-ID: 6139
Kabst, Rüdiger. Interim Management: Auf Dem Weg Zur Selbstverständlichkeit. Handelsblatt Fachverlag, 2010.
LibreCat
2010 | Book Chapter | LibreCat-ID: 6150
Isidor, R., et al. “A Conceptual Framework for the International Staffing of Early Internationalizers.” Internationale Unternehmungen Und Das Management Ausländischer Tochtergesellschaften, edited by S Schmid, Gabler, 2010.
LibreCat
2010 | Book Chapter | LibreCat-ID: 6154
Schwens, C., et al. “Growth and Internationalization of Renewable Energy and New Technology-Based Firms.” Innovation and International Corporate Growth, edited by A Gerybadze et al., Springer, 2010.
LibreCat
2010 | Book Chapter | LibreCat-ID: 6155
Kabst, Rüdiger, and M. C. Wehner. “Institutionalisierung Der Personalentwicklung: Ist Der Patient Auf Dem Weg Der Besserung?” Strategische Personalentwicklung, edited by M Meifert, 2nd ed., 2010, pp. 45–60.
LibreCat
2010 | Book Chapter | LibreCat-ID: 6157
Kabst, Rüdiger, and M. C. Wehner. “Personalmanagement Der Zukunft: Quo Vadis?” Jahrbuch Personalentwicklung 2010, edited by K Schwuchow and J Gutmann, 2010, pp. 5–15.
LibreCat
2010 | Book Chapter | LibreCat-ID: 6159
Eberl, P., and R. Kabst. “Vertrauen, Opportunismus, Kontrolle: Eine Empirische Analyse von Joint Venture Beziehungen Vor Dem Hintergrund Der Transaktionskostentheorie.” Management von Netzwerkorganisationen, edited by J Sydow, 5th ed., 2010, pp. 107–42.
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