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731 Publications
2020 | Journal Article | LibreCat-ID: 45728
Eggert, A., et al. “Understanding and Managing Customer Value Propositions: Introduction to the Special Issue.” Industrial Marketing Management, vol. 87, 2020, pp. 242–43, doi:http://dx.doi.org/10.1016/j.indmarman.2020.01.007.
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| DOI
2020 | Conference Paper | LibreCat-ID: 45742
Reimer, T., et al. “‘Dear Stranger, This Looks Good on You’: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing.” 2020 Winter AMA Conference Proceedings, San Diego, 2020.
LibreCat
2020 | Conference Paper | LibreCat-ID: 46689
Garnefeld, I., et al. “Do Product Testing Programs Lead to More Favorable Online Reviews? (Ausgezeichnet Mit Best Paper Award).” 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
LibreCat
2020 | Conference Paper | LibreCat-ID: 46690
Eggert, A., et al. “Manufacturers’ Service Growth through Mergers and Acquisitions – An Event Study.” 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
LibreCat
2020 | Journal Article | LibreCat-ID: 46636
Böhm, Eva, et al. “Drivers and Outcomes of Salespersons’ Value Opportunity Recognition Competence in Solution Selling.” Journal of Personal Selling and Sales Management, vol. 40, no. 3, Informa UK Limited, 2020, pp. 180–97, doi:10.1080/08853134.2020.1778484.
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| DOI
2019 | Journal Article | LibreCat-ID: 1139
Kaimann, Daniel, and Britta Hoyer. “Price Competition and the Bertrand Model: The Paradox of the German Mobile Discount Market.” Applied Economics Letters, vol. 26, no. 1, Taylor and Francis Online, 2019, pp. 54–57, doi:10.1080/13504851.2018.1436141.
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2019 | Journal Article | LibreCat-ID: 80
Endres, Angelika Elfriede, et al. “Network Formation and Disruption - An Experiment: Are Equilibrium Networks Too Complex?” Journal of Economic Behavior and Organization , vol. 157, 2019, pp. 708–34, doi:10.1016/j.jebo.2018.11.004.
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2019 | Conference Paper | LibreCat-ID: 15532
Purrmann, Maren, and Nancy Wünderlich. “Value Co-Creation Patterns in Multi-Actor Service Interactions: A Framework for Collaborative Consumption Platforms.” Proceedings of the 2019 Frontiers in Service Conference, 2019.
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2019 | Journal Article | LibreCat-ID: 15268
Szierbowski-Seibel, Klaas, et al. “The Collaboration of Human Resource Management and Line Management–An International Comparison.” Organization Management Journal, 2019, pp. 262–77, doi:10.1080/15416518.2019.1679076.
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| DOI
2019 | Journal Article | LibreCat-ID: 15269
Prince, Nicholas Ryan, and Rüdiger Kabst. “Impact of National Culture on Organizations’ Use of Selection Practices.” Employee Relations: The International Journal, 2019, pp. 1145–61, doi:10.1108/er-10-2018-0284.
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| DOI
2019 | Journal Article | LibreCat-ID: 13149
Wünderlich, Nancy V., et al. “Overcoming Vulnerability: Channel Design Strategies to Alleviate Vulnerability Perceptions in Customer Journeys.” Journal of Business Research, 2019, doi:10.1016/j.jbusres.2019.07.027.
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| DOI
2019 | Journal Article | LibreCat-ID: 13454
Eggert, Andreas, et al. “Mapping Value in Business Markets: An Integrative Framework.” Industrial Marketing Management, vol. 79, 2019, pp. 13--20.
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2019 | Journal Article | LibreCat-ID: 13455
Garnefeld, Ina, et al. “Exploring the Link between Payment Schemes and Customer Fraud: A Mental Accounting Perspective.” Journal of the Academy of Marketing Science, vol. 47, no. 4, 2019, pp. 595--616.
LibreCat
2019 | Conference Paper | LibreCat-ID: 13456
Eggert, Andreas, et al. Service Growth by Acquisition – An Event Study. 2019.
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2019 | Journal Article | LibreCat-ID: 13457
Eggert, Andreas, et al. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing, 2019.
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2019 | Conference Paper | LibreCat-ID: 8538
Johansson-Pajala, Rose-Marie, et al. “Improved Knowledge Changes the Mindset: Older Adults’ Perceptions of Care Robots.” HCII 2019, edited by Jia Zhou and Gavriel Salvendy, vol. 11592, Springer, 2019, pp. 212–27, doi:10.1007/978-3-030-22012-9_16.
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| DOI
2019 | Book Chapter | LibreCat-ID: 18906
Schneider, Martin. “Personalwirtschaft.” Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, edited by Günter W. Maier et al., Springer, 2019, pp. 303–22.
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2019 | Journal Article | LibreCat-ID: 13246
Schneider, Martin, et al. “The Gender Pay Gap in European Executive Boards: The Role of Executives’ Pathway into the Board.” The International Journal of Human Resource Management, 2019, pp. 1–23, doi:10.1080/09585192.2019.1620307.
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2019 | Journal Article | LibreCat-ID: 13244
Schneider, Martin R., et al. “The Gender Pay Gap in European Executive Boards: The Role of Executives’ Pathway into the Board.” The International Journal of Human Resource Management, 2019, pp. 1–23, doi:10.1080/09585192.2019.1620307.
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| DOI
2019 | Book | LibreCat-ID: 45718
Palmatier, R. W., and Lena Steinhoff. Relationship Marketing in the Digital Age. Routledge Taylor & Francis Group, 2019, doi:https://doi.org/10.4324/9781315143583.
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