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707 Publications
2019 | Journal Article | LibreCat-ID: 45729
@article{Eggert_Steinhoff_Witte_2019, title={Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships}, volume={83}, DOI={10.1177/0022242919860802}, number={5}, journal={Journal of Marketing}, author={Eggert, A. and Steinhoff, Lena and Witte, C.}, year={2019}, pages={115–132} }
LibreCat
| DOI
2019 | Book | LibreCat-ID: 45718
@book{Palmatier_Steinhoff_2019, place={New York and Abingdon}, title={Relationship Marketing in the Digital Age}, DOI={https://doi.org/10.4324/9781315143583}, publisher={Routledge Taylor & Francis Group}, author={Palmatier, R. W. and Steinhoff, Lena}, year={2019} }
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 45730
@article{Steinhoff_Arli_Weaven_Kozlenkova_2019, title={Online Relationship Marketing}, volume={47}, DOI={https://doi.org/10.1007/s11747-018-0621-6}, number={3}, journal={Journal of the Academy of Marketing Science}, author={Steinhoff, Lena and Arli, D. and Weaven, S. and Kozlenkova, I. V.}, year={2019}, pages={369–393} }
LibreCat
| DOI
2019 | Conference Paper | LibreCat-ID: 45743
@inproceedings{Steinhoff_Zondag_2019, title={Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey}, booktitle={Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg}, author={Steinhoff, Lena and Zondag, M.}, year={2019} }
LibreCat
2018 | Mastersthesis | LibreCat-ID: 3313
@book{Maurer_2018, title={Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse}, publisher={Universität Paderborn}, author={Maurer, Alexandra}, year={2018} }
LibreCat
2018 | Mastersthesis | LibreCat-ID: 3314
@book{Michels_2018, title={The Segmentation of Video-On-Demand Consumers}, publisher={Universität Paderborn}, author={Michels, Luisa Juliane}, year={2018} }
LibreCat
2018 | Mastersthesis | LibreCat-ID: 3315
@book{Walter_2018, title={Sentiment Analysis of User-generated Ratings in the Sharing Economy }, publisher={Universität Paderborn}, author={Walter, Miriam}, year={2018} }
LibreCat
2018 | Mastersthesis | LibreCat-ID: 3316
@book{Korn_2018, title={Restaurant reputation and meal prices: empricial evidence from the German restaurant industry}, publisher={Universität Paderborn}, author={Korn, Hanna}, year={2018} }
LibreCat
2018 | Journal Article | LibreCat-ID: 3516
@article{Rötzmeier-Keuper_Hendricks_Wünderlich_Schmitz_2018, title={Triadic relationships in the context of services for animal companions}, number={85}, journal={Journal of Business Research}, publisher={Elsevier}, author={Rötzmeier-Keuper, Julia and Hendricks, Jennifer and Wünderlich, Nancy and Schmitz, Gertrud}, year={2018}, pages={295--303} }
LibreCat
2018 | Journal Article | LibreCat-ID: 5772
@article{Fanasch_Frick_2018, title={What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance}, DOI={10.1017/jwe.2018.28}, journal={Journal of Wine Economics}, publisher={Cambridge University Press (CUP)}, author={Fanasch, Patrizia and Frick, Bernd}, year={2018}, pages={1–27} }
LibreCat
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| DOI
2018 | Conference Paper | LibreCat-ID: 6199
@article{Eggert_Steinhoff_Witte_2018, series={2018 Winter AMA Conference Proceedings}, title={Are Gift Purchases an Effective Driver of Customer Loyalty?}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2018}, collection={2018 Winter AMA Conference Proceedings} }
LibreCat
2018 | Journal Article | LibreCat-ID: 4833
@article{Steinhoff_Witte_Eggert_2018, title={Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement}, number={2}, journal={SMR-Journal of Service Management Research}, author={Steinhoff, Lena and Witte, Carina and Eggert, Andreas}, year={2018}, pages={22--35} }
LibreCat
2018 | Journal Article | LibreCat-ID: 4834
@article{Eggert_Ulaga_Frow_Payne_2018, title={Conceptualizing and communicating value in business markets: From value in exchange to value in use}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Ulaga, Wolfgang and Frow, Pennie and Payne, Adrian}, year={2018}, pages={80--90} }
LibreCat
2018 | Conference Paper | LibreCat-ID: 4952
@inproceedings{Purrmann_Wünderlich, title={Managing Collaborative Consumption Platforms: Successfully Fostering the Co-Creation of Value Between Service Customers and Peer Providers}, booktitle={Proceedings of the 2018 Frontiers in Service Conference}, author={Purrmann, Maren and Wünderlich, Nancy} }
LibreCat
2018 | Journal Article | LibreCat-ID: 4965
@article{Grund_Harbring_Thommes_2018, title={Group (Re-) formation in public good games: The tale of the bad apple?}, journal={Journal of Economic Behavior \& Organization}, author={Grund, Christian and Harbring, Christine and Thommes, Kirsten}, year={2018}, pages={306--319} }
LibreCat
2018 | Journal Article | LibreCat-ID: 4990
@article{Thommes_Akkerman_2018, title={Clean up your network: how a strike changed the social networks of a working team}, number={1/2}, journal={Team Performance Management: An International Journal}, author={Thommes, Kirsten and Akkerman, Agnes}, year={2018}, pages={43--63} }
LibreCat
2018 | Journal Article | LibreCat-ID: 8537
@article{Oertel_Thommes_2018, title={History as a source of organizational identity creation}, volume={39}, DOI={10.1177/0170840618800112}, number={12}, journal={Organization Studies}, author={Oertel, Simon and Thommes, Kirsten}, year={2018}, pages={1709–1731} }
LibreCat
| DOI
2018 | Journal Article | LibreCat-ID: 5001
@article{Garnefeld_Boehm_Klimke_Oestreich_2018, title={I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions}, volume={46}, number={6}, journal={Journal of the Academy of Marketing Science}, author={Garnefeld, Ina and Boehm, Eva and Klimke, Lena and Oestreich, Andrea}, year={2018}, pages={1133--1147} }
LibreCat
2018 | Journal Article | LibreCat-ID: 5434 | 
@article{Li_Dau_Kabst_2018, title={The more the merrier? Immigrant share and entrepreneurial activities. }, journal={Entrepreneurship Theory and Practice. }, author={Li, C and Dau, L A and Kabst, Rüdiger}, year={2018} }
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2018 | Journal Article | LibreCat-ID: 5435 |
@article{Li_Brodbeck_Shenkar_Ponzi_Fischer_2018, title={Embracing the foreign: Cultural attractiveness and international strategy.}, journal={Strategic Management Journal.}, author={Li, C and Brodbeck, F C and Shenkar, O and Ponzi, L J and Fischer, J}, year={2018} }
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