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707 Publications
2019 | Journal Article | LibreCat-ID: 45729
Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing. 2019;83(5):115-132. doi:10.1177/0022242919860802
LibreCat
| DOI
2019 | Book | LibreCat-ID: 45718
Palmatier RW, Steinhoff L. Relationship Marketing in the Digital Age. Routledge Taylor & Francis Group; 2019. doi:https://doi.org/10.4324/9781315143583
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 45730
Steinhoff L, Arli D, Weaven S, Kozlenkova IV. Online Relationship Marketing. Journal of the Academy of Marketing Science. 2019;47(3):369-393. doi:https://doi.org/10.1007/s11747-018-0621-6
LibreCat
| DOI
2019 | Conference Paper | LibreCat-ID: 45743
Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey. In: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg. ; 2019.
LibreCat
2018 | Mastersthesis | LibreCat-ID: 3313
Maurer A. Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse. Universität Paderborn; 2018.
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2018 | Mastersthesis | LibreCat-ID: 3314
Michels LJ. The Segmentation of Video-On-Demand Consumers. Universität Paderborn; 2018.
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2018 | Mastersthesis | LibreCat-ID: 3315
Walter M. Sentiment Analysis of User-Generated Ratings in the Sharing Economy . Universität Paderborn; 2018.
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2018 | Mastersthesis | LibreCat-ID: 3316
Korn H. Restaurant Reputation and Meal Prices: Empricial Evidence from the German Restaurant Industry. Universität Paderborn; 2018.
LibreCat
2018 | Journal Article | LibreCat-ID: 3516
Rötzmeier-Keuper J, Hendricks J, Wünderlich N, Schmitz G. Triadic relationships in the context of services for animal companions. Journal of Business Research. 2018;(85):295--303.
LibreCat
2018 | Journal Article | LibreCat-ID: 5772
Fanasch P, Frick B. What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance. Journal of Wine Economics. 2018:1-27. doi:10.1017/jwe.2018.28
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| DOI
2018 | Conference Paper | LibreCat-ID: 6199
Eggert A, Steinhoff L, Witte C. Are Gift Purchases an Effective Driver of Customer Loyalty? 2018.
LibreCat
2018 | Journal Article | LibreCat-ID: 4833
Steinhoff L, Witte C, Eggert A. Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. SMR-Journal of Service Management Research. 2018;(2):22--35.
LibreCat
2018 | Journal Article | LibreCat-ID: 4834
Eggert A, Ulaga W, Frow P, Payne A. Conceptualizing and communicating value in business markets: From value in exchange to value in use. Industrial Marketing Management. 2018:80--90.
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2018 | Conference Paper | LibreCat-ID: 4952
Purrmann M, Wünderlich N. Managing Collaborative Consumption Platforms: Successfully Fostering the Co-Creation of Value Between Service Customers and Peer Providers. In: Proceedings of the 2018 Frontiers in Service Conference.
LibreCat
2018 | Journal Article | LibreCat-ID: 4965
Grund C, Harbring C, Thommes K. Group (Re-) formation in public good games: The tale of the bad apple? Journal of Economic Behavior \& Organization. 2018:306--319.
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2018 | Journal Article | LibreCat-ID: 4990
Thommes K, Akkerman A. Clean up your network: how a strike changed the social networks of a working team. Team Performance Management: An International Journal. 2018;(1/2):43--63.
LibreCat
2018 | Journal Article | LibreCat-ID: 8537
Oertel S, Thommes K. History as a source of organizational identity creation. Organization Studies. 2018;39(12):1709-1731. doi:10.1177/0170840618800112
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| DOI
2018 | Journal Article | LibreCat-ID: 5001
Garnefeld I, Boehm E, Klimke L, Oestreich A. I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science. 2018;46(6):1133--1147.
LibreCat
2018 | Journal Article | LibreCat-ID: 5434 | 
Li C, Dau LA, Kabst R. The more the merrier? Immigrant share and entrepreneurial activities. . Entrepreneurship Theory and Practice . 2018.
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2018 | Journal Article | LibreCat-ID: 5435 |
Li C, Brodbeck FC, Shenkar O, Ponzi LJ, Fischer J. Embracing the foreign: Cultural attractiveness and international strategy. Strategic Management Journal. 2018.
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