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704 Publications
2018 | Journal Article | LibreCat-ID: 41340
Garnefeld I, Böhm E, Klimke L, Oestreich A. I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science. 2018;46(6):1133-1147. doi:10.1007/s11747-018-0600-y
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2018 | Book Chapter | LibreCat-ID: 4946
Eisele S, Schneider M. Personalwirtschaft. In: Engels G, Maier G, Steffen E, eds. Handbuch Gestaltung digitaler und vernetzter Arbeitswelten. ; 2018:1-20.
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| Files available
2018 | Book Chapter | LibreCat-ID: 4928
Schneider M. Digitalization of Production, Human Capital, and Organizational Capital. In: Harteis C, ed. The Impact of Digitalization in the Workplace. ; 2018:39--52. doi:https://doi.org/10.1007/978-3-319-63257-5_4
LibreCat
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2018 | Journal Article | LibreCat-ID: 45731
Steinhoff L, Witte C, Eggert A. Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. Journal of Service Management Research. 2018;2(2):22-35. doi:http://dx.doi.org/10.15358/2511-8676-2018-2-22
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2018 | Conference Paper | LibreCat-ID: 45745
Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey. In: 2018 Winter AMA Conference Proceedings, New Orleans. ; 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 45744
Eggert A, Steinhoff L, Witte C. Are Gift Purchases an Effective Driver of Customer Loyalty? In: 2018 Winter AMA Conference Proceedings, New Orleans. ; 2018.
LibreCat
2017 | Journal Article | LibreCat-ID: 24378
Krebs B, Wehner M, Kabst R. Wer hat hier das Sagen? Personalmagazin. 2017;2:20-23.
LibreCat
2017 | Journal Article | LibreCat-ID: 24379
Krebs B, Wehner M, Kabst R. Nordeuropa hat´s nicht nötig. Personalmagazin. 2017;2:24-25.
LibreCat
2017 | Journal Article | LibreCat-ID: 24380
Rauterberg H, Krebs B. Cranet Survey 2015/2016 - Stand der HR-Digitalisierung. Personalführung. 2017;5:28-33.
LibreCat
2017 | Journal Article | LibreCat-ID: 3307
Frick B, Kaimann D. The impact of customer reviews and advertisement efforts on the performance of experience goods in electronic markets. Applied Economics Letters. 2017;24(17):1237-1240. doi:10.1080/13504851.2016.1270399
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| Files available
| DOI
2017 | Conference Paper | LibreCat-ID: 3537
Rötzmeier-Keuper J, Wünderlich N. How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study. In: Proceedings of the 2017 Frontiers in Service Conference. ; 2017.
LibreCat
2017 | Conference Paper | LibreCat-ID: 115
Jakobs M-C, Krämer J, van Straaten D, Lettmann T. Certification Matters for Service Markets. In: Marcelo De Barros, Janusz Klink,Tadeus Uhl TP, ed. The Ninth International Conferences on Advanced Service Computing (SERVICE COMPUTATION). ; 2017:7-12.
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| Files available
2017 | Book Chapter | LibreCat-ID: 21130
Thommes K. Managementpraktiken in KMU. In: Müller D, ed. Controlling Für Kleine Und Mittlere Unternehmen. 2nd ed. Berlin, Boston: De Gruyter; 2017:367-392. doi:10.1515/9783110517163-015
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2017 | Conference Paper | LibreCat-ID: 20493
Krebs BP. Talent management and workforce performance: The too-much-potential-talent-effect. . In: ; 2017.
LibreCat
2017 | Dissertation | LibreCat-ID: 4674
Rose A. The Performance of Individuals, Teams, and Organizations: Empirical Evidence from the Field. Universität Paderborn; 2017.
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| Files available
2017 | Journal Article | LibreCat-ID: 4836
Terho H, Eggert A, Ulaga W, Haas A, Boehm E. Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. Industrial Marketing Management. 2017:42--55.
LibreCat
2017 | Journal Article | LibreCat-ID: 4837
Payne A, Frow P, Eggert A. The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science. 2017;(4):467--489.
LibreCat
2017 | Journal Article | LibreCat-ID: 4838
Eggert A, Boehm E, Cramer C. Business service outsourcing in manufacturing firms: an event study. Journal of Service Management. 2017;(3):476--498.
LibreCat
2017 | Journal Article | LibreCat-ID: 4840
Boehm E, Eggert A, Thiesbrummel C. Service transition: A viable option for manufacturing companies with deteriorating financial performance? Industrial Marketing Management. 2017:101--111.
LibreCat
2017 | Book (Editor) | LibreCat-ID: 4908
Helm S, Günter B, Eggert A, eds. Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden; 2017. doi:10.1007/978-3-658-10920-2
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