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713 Publications
2018 | Conference Paper | LibreCat-ID: 5480
A. Salonen, H. Terho, E. Boehm, R. Rajala, and A. Virtanen, “Engaging a product-oriented salesforce in solution sales.” 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 5481
A. Salonen, H. Terho, E. Boehm, R. Rajala, and A. Virtanen, “How to transform a product-focused salesforce to solution sales?” 2018.
LibreCat
2018 | Journal Article | LibreCat-ID: 1063
N. Stroh-Maraun, D. Kaimann, and J. Cox, “More than skills: A novel matching proposal for multiplayer video games,” Entertainment Computing, vol. 25, pp. 26–36, 2018.
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| DOI
2018 | Journal Article | LibreCat-ID: 1173
D. Kaimann, N. Stroh-Maraun, and J. Cox, “A Duration Model Analysis of Consumer Preferences and Determinants of Video Game Consumption,” Journal of Consumer Behaviour, vol. 17, no. 3, pp. 290–301, 2018.
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2018 | Journal Article | LibreCat-ID: 1031
D. Kaimann, N. Stroh-Maraun, and J. Cox, “Variety in the video game industry: An empirical study of the Wundt curve,” Managerial and Decision Economics, vol. 39, no. 3, pp. 354–362, 2018.
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2018 | Conference Paper | LibreCat-ID: 46678
S. Henkelmann, E. Böhm, C. Cramer, and A. Eggert, “The bright and dark side of service quality signals: A contingency perspective,” presented at the 2018 AMA Winter Academic Conference, New Orleans, FL, 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 46677
A. Salonen, H. Terho, E. Böhm, R. Rajala, and A. Virtanen, “How to transform a product-focused salesforce to solution sales?,” presented at the 47rd EMAC Annual Conference, Glasgow, UK, 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 46676
A. Salonen, H. Terho, E. Böhm, R. Rajala, and A. Virtanen, “Engaging a product-oriented salesforce in solution sales,” presented at the ISBM 2018 Academic Conference, Cambridge, MA, 2018.
LibreCat
2018 | Journal Article | LibreCat-ID: 41340
I. Garnefeld, E. Böhm, L. Klimke, and A. Oestreich, “I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions,” Journal of the Academy of Marketing Science, vol. 46, no. 6, pp. 1133–1147, 2018, doi: 10.1007/s11747-018-0600-y.
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| DOI
2018 | Book Chapter | LibreCat-ID: 4946
S. Eisele and M. Schneider, “ Personalwirtschaft,” in Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, G. Engels, G. Maier, and E. Steffen, Eds. 2018, pp. 1–20.
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2018 | Journal Article | LibreCat-ID: 45731
L. Steinhoff, C. Witte, and A. Eggert, “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement,” Journal of Service Management Research, vol. 2, no. 2, pp. 22–35, 2018, doi: http://dx.doi.org/10.15358/2511-8676-2018-2-22.
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| DOI
2018 | Conference Paper | LibreCat-ID: 45745
L. Steinhoff and M. Zondag, “Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey,” presented at the 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 45744
A. Eggert, L. Steinhoff, and C. Witte, “Are Gift Purchases an Effective Driver of Customer Loyalty?,” presented at the 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat
2017 | Journal Article | LibreCat-ID: 24378
B. Krebs, M. Wehner, and R. Kabst, “Wer hat hier das Sagen?,” Personalmagazin, vol. 2, pp. 20–23, 2017.
LibreCat
2017 | Journal Article | LibreCat-ID: 24379
B. Krebs, M. Wehner, and R. Kabst, “Nordeuropa hat´s nicht nötig,” Personalmagazin, vol. 2, pp. 24–25, 2017.
LibreCat
2017 | Journal Article | LibreCat-ID: 24380
H. Rauterberg and B. Krebs, “Cranet Survey 2015/2016 - Stand der HR-Digitalisierung.,” Personalführung, vol. 5, pp. 28–33, 2017.
LibreCat
2017 | Journal Article | LibreCat-ID: 3307
B. Frick and D. Kaimann, “The impact of customer reviews and advertisement efforts on the performance of experience goods in electronic markets,” Applied Economics Letters, vol. 24, no. 17, pp. 1237–1240, 2017.
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2017 | Conference Paper | LibreCat-ID: 3537
J. Rötzmeier-Keuper and N. Wünderlich, “How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study.,” in Proceedings of the 2017 Frontiers in Service Conference, New York City, USA, 2017.
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