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704 Publications
2018 | Journal Article | LibreCat-ID: 41340
Garnefeld, I., Böhm, E., Klimke, L., & Oestreich, A. (2018). I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science, 46(6), 1133–1147. https://doi.org/10.1007/s11747-018-0600-y
LibreCat
| DOI
2018 | Book Chapter | LibreCat-ID: 4946
Eisele, S., & Schneider, M. (2018). Personalwirtschaft. In G. Engels, G. Maier, & E. Steffen (Eds.), Handbuch Gestaltung digitaler und vernetzter Arbeitswelten (pp. 1–20).
LibreCat
| Files available
2018 | Book Chapter | LibreCat-ID: 4928
Schneider, M. (2018). Digitalization of Production, Human Capital, and Organizational Capital. In C. Harteis (Ed.), The Impact of Digitalization in the Workplace (pp. 39--52). https://doi.org/10.1007/978-3-319-63257-5_4
LibreCat
| DOI
2018 | Journal Article | LibreCat-ID: 45731
Steinhoff, L., Witte, C., & Eggert, A. (2018). Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. Journal of Service Management Research, 2(2), 22–35. http://dx.doi.org/10.15358/2511-8676-2018-2-22
LibreCat
| DOI
2018 | Conference Paper | LibreCat-ID: 45745
Steinhoff, L., & Zondag, M. (2018). Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey. 2018 Winter AMA Conference Proceedings, New Orleans. 2018 Winter AMA Conference Proceedings, New Orleans.
LibreCat
2018 | Conference Paper | LibreCat-ID: 45744
Eggert, A., Steinhoff, L., & Witte, C. (2018). Are Gift Purchases an Effective Driver of Customer Loyalty? 2018 Winter AMA Conference Proceedings, New Orleans. 2018 Winter AMA Conference Proceedings, New Orleans.
LibreCat
2017 | Journal Article | LibreCat-ID: 24378
Krebs, B., Wehner, M., & Kabst, R. (2017). Wer hat hier das Sagen? Personalmagazin, 2, 20–23.
LibreCat
2017 | Journal Article | LibreCat-ID: 24379
Krebs, B., Wehner, M., & Kabst, R. (2017). Nordeuropa hat´s nicht nötig. Personalmagazin, 2, 24–25.
LibreCat
2017 | Journal Article | LibreCat-ID: 24380
Rauterberg, H., & Krebs, B. (2017). Cranet Survey 2015/2016 - Stand der HR-Digitalisierung. Personalführung, 5, 28–33.
LibreCat
2017 | Journal Article | LibreCat-ID: 3307
Frick, B., & Kaimann, D. (2017). The impact of customer reviews and advertisement efforts on the performance of experience goods in electronic markets. Applied Economics Letters, 24(17), 1237–1240. https://doi.org/10.1080/13504851.2016.1270399
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| Files available
| DOI
2017 | Conference Paper | LibreCat-ID: 3537
Rötzmeier-Keuper, J., & Wünderlich, N. (2017). How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study. In Proceedings of the 2017 Frontiers in Service Conference. New York City, USA.
LibreCat
2017 | Conference Paper | LibreCat-ID: 115
Jakobs, M.-C., Krämer, J., van Straaten, D., & Lettmann, T. (2017). Certification Matters for Service Markets. In T. P. Marcelo De Barros, Janusz Klink,Tadeus Uhl (Ed.), The Ninth International Conferences on Advanced Service Computing (SERVICE COMPUTATION) (pp. 7–12).
LibreCat
| Files available
2017 | Book Chapter | LibreCat-ID: 21130
Thommes, K. (2017). Managementpraktiken in KMU. In D. Müller (Ed.), Controlling für kleine und mittlere Unternehmen (2nd ed., pp. 367–392). Berlin, Boston: De Gruyter. https://doi.org/10.1515/9783110517163-015
LibreCat
| DOI
2017 | Conference Paper | LibreCat-ID: 20493
Krebs, B. P. (2017). Talent management and workforce performance: The too-much-potential-talent-effect. . Academy of Management Annual Meeting , Atlanta, USA.
LibreCat
2017 | Dissertation | LibreCat-ID: 4674
Rose, A. (2017). The Performance of Individuals, Teams, and Organizations: Empirical Evidence from the Field. Universität Paderborn.
LibreCat
| Files available
2017 | Journal Article | LibreCat-ID: 4836
Terho, H., Eggert, A., Ulaga, W., Haas, A., & Boehm, E. (2017). Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. Industrial Marketing Management, 42--55.
LibreCat
2017 | Journal Article | LibreCat-ID: 4837
Payne, A., Frow, P., & Eggert, A. (2017). The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science, (4), 467--489.
LibreCat
2017 | Journal Article | LibreCat-ID: 4838
Eggert, A., Boehm, E., & Cramer, C. (2017). Business service outsourcing in manufacturing firms: an event study. Journal of Service Management, (3), 476--498.
LibreCat
2017 | Journal Article | LibreCat-ID: 4840
Boehm, E., Eggert, A., & Thiesbrummel, C. (2017). Service transition: A viable option for manufacturing companies with deteriorating financial performance? Industrial Marketing Management, 101--111.
LibreCat
2017 | Book (Editor) | LibreCat-ID: 4908
Helm, S., Günter, B., & Eggert, A. (Eds.). (2017). Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-10920-2
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| DOI