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724 Publications
2016 | Journal Article | LibreCat-ID: 47990
D. Alewell, K. Bähring, and K. Thommes, “Die Wirkungen des Outsourcings von Personalfunktionen – ein Überblick über verschiedene theoretische Ansätze und Entwicklung eines umfassenden Wirkungssets/ Effects of the outsourcing of personnel functions – an overview of several theoretical approaches and development of a comprehensive set of effects,” Arbeit, vol. 16, no. 4, pp. 282–295, 2016, doi: 10.1515/arbeit-2007-0404.
LibreCat
| DOI
2016 | Journal Article | LibreCat-ID: 45732
L. Steinhoff and R. W. Palmatier, “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects,” Journal of the Academy of Marketing Science, vol. 44, no. 1, pp. 88–107, 2016, doi: 10.1007/s11747-014-0405-6.
LibreCat
| DOI
2016 | Working Paper | LibreCat-ID: 45754
L. Steinhoff, E. Fang, R. W. Palmatier, and K. Wang, Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series. 2016, pp. 16–121.
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| Files available
2016 | Conference Paper | LibreCat-ID: 46684
E. Böhm, C. Backhaus, A. Eggert, and T. Pitsis, “Shedding light on outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective,” presented at the 2016 AMA Winter Academic Conference, Las Vegas, NV, 2016.
LibreCat
2016 | Conference Paper | LibreCat-ID: 46683
C. Cramer, E. Böhm, and A. Eggert, “Understanding service awards: Exploit the bright side, avoid the dark side (ausgezeichnet mit Best Paper Award),” presented at the 2016 AMA Winter Academic Conference, Las Vegas, NV , 2016.
LibreCat
2016 | Conference Paper | LibreCat-ID: 46681
A. Eggert, E. Böhm, and C. Cramer, “Business Service Outsourcing in Manufacturing Firms: An Event Study,” 2016.
LibreCat
2016 | Conference Paper | LibreCat-ID: 46682
C. Cramer, E. Böhm, and A. Eggert, “The service award paradox,” presented at the 45rd EMAC Annual Conference, Oslo, 2016.
LibreCat
2016 | Journal Article | LibreCat-ID: 46663
E. Böhm, C. Backhaus, A. Eggert, and T. Cummins, “Understanding outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective,” Journal of Strategic Contracting and Negotiation, (ausgezeichnet mit Best Paper Award), vol. 3, no. 1–2, pp. 128–149, 2016.
LibreCat
2016 | Book Chapter | LibreCat-ID: 46664
I. Garnefeld, E. Böhm, and L. Feider, “Retourenmanagement zur Steigerung des Kundenwerts,” in Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen, 2nd ed., B. Günther, S. Helm, and A. Eggert, Eds. 2016.
LibreCat
2016 | Journal Article | LibreCat-ID: 46640
E. Böhm, A. Eggert, and C. Thiesbrummel, “Service transition: A viable option for manufacturing companies with deteriorating financial performance?,” Industrial Marketing Management, vol. 60, no. 1, pp. 101–111, 2016, doi: 10.1016/j.indmarman.2016.04.007.
LibreCat
| DOI
2016 | Conference Paper | LibreCat-ID: 45747
C. Witte, L. Steinhoff, and A. Eggert, “The Power of Gift Purchases in Strengthening Customer-Company Relationships,” presented at the Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
LibreCat
2015 | Mastersthesis | LibreCat-ID: 3309
P. Fanasch, Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg. Universität Paderborn, 2015.
LibreCat
2015 | Bachelorsthesis | LibreCat-ID: 3310
G. P. Walczok, Die Veränderung des Mobilfunkmarktes durch die Discountanbieter. Universität Paderborn, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 288
J. Cox and D. Kaimann, “How do reviews from professional critics interact with other signals of product quality? Evidence from the video game industry,” Journal of Consumer Behaviour, vol. 14, no. 6, pp. 366–377, 2015.
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| Files available
| DOI
2015 | Working Paper | LibreCat-ID: 21131
C. Grund and K. Thommes, Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation. 2015.
LibreCat
2015 | Working Paper | LibreCat-ID: 21132
C. Grund, C. Harbring, and K. Thommes, Cooperation in Diverse Teams: The Role of Temporary Group Membership. 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 228
R. Fahr and B. Mir Djawadi, “‘…and they are really lying’: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.,” Journal of Economic Psychology, pp. 48–59, 2015.
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| Files available
| DOI
2015 | Conference Paper | LibreCat-ID: 7722
A. Eggert, L. Steinhoff, and C. Witte, “ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty,” in 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
LibreCat
2015 | Conference Paper | LibreCat-ID: 7723
C. Cramer, E. Böhm, and A. Eggert, “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms,” in Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
LibreCat
2015 | Conference Paper | LibreCat-ID: 7724
L. Feider, I. Garnefeld, and E. Böhm, “Threatening customers not to return – An effective strategy for online retailers?,” in Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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