Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action
H. Terho, A. Eggert, W. Ulaga, A. Haas, E. Böhm, Industrial Marketing Management 66 (2017) 42–55.
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Journal Article
| Published
| English
Author
Terho, Harri;
Eggert, Andreas;
Ulaga, Wolfgang;
Haas, Alexander;
Böhm, EvaLibreCat 
Keywords
Publishing Year
Journal Title
Industrial Marketing Management
Volume
66
Page
42-55
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Cite this
Terho H, Eggert A, Ulaga W, Haas A, Böhm E. Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. Industrial Marketing Management. 2017;66:42-55. doi:10.1016/j.indmarman.2017.06.015
Terho, H., Eggert, A., Ulaga, W., Haas, A., & Böhm, E. (2017). Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. Industrial Marketing Management, 66, 42–55. https://doi.org/10.1016/j.indmarman.2017.06.015
@article{Terho_Eggert_Ulaga_Haas_Böhm_2017, title={Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action}, volume={66}, DOI={10.1016/j.indmarman.2017.06.015}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Terho, Harri and Eggert, Andreas and Ulaga, Wolfgang and Haas, Alexander and Böhm, Eva}, year={2017}, pages={42–55} }
Terho, Harri, Andreas Eggert, Wolfgang Ulaga, Alexander Haas, and Eva Böhm. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.” Industrial Marketing Management 66 (2017): 42–55. https://doi.org/10.1016/j.indmarman.2017.06.015.
H. Terho, A. Eggert, W. Ulaga, A. Haas, and E. Böhm, “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action,” Industrial Marketing Management, vol. 66, pp. 42–55, 2017, doi: 10.1016/j.indmarman.2017.06.015.
Terho, Harri, et al. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.” Industrial Marketing Management, vol. 66, Elsevier BV, 2017, pp. 42–55, doi:10.1016/j.indmarman.2017.06.015.
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