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3437 Publications
2014 | Conference Paper | LibreCat-ID: 7725
Eggert, A., Böhm, E., & Cramer, C. (2014). Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms. In 2015 AMA Winter Marketing Educators’ Conference Proceedings.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7727
Kanuri, V., Münkhoff, E., & Scheer, L. K. (2014). Service transition versus service infusion: Different pathways to success for service-oriented manufacturers? In ISBM 2014 Academic Conference.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7728
Eggert, A., Haas, A., Terho, H., Ulaga, W., & Münkhoff, E. (2014). Selling value in business markets: Why a powerful idea often fails. In ISBM 2014 Academic Conference.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7729
Ritter, T., Eggert, A., Münkhoff, E., & Ulaga, W. (2014). The corporate marketing department - Between value and vanish. In ISBM 2014 Academic Conference.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7730
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2014). Service transition: A viable option for manufacturing companies with declining financial performance? In Proceedings of the 43rd European Marketing Academy (EMAC) Conference.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7731
Terho, H., Eggert, A., Ulaga, W., & Haas, A. (2014). Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities. In 2014 AMA Winter Marketing Educators’ Proceedings.
LibreCat
2014 | Conference Paper | LibreCat-ID: 5672 | 
Rauchecker, G., Yasasin, E., & Schryen, G. (2014). A Decision Support System for IT Security Incident Management. In 11th International Conference on Trust, Privacy, and Security in Digital Business (TRUSTBUS).
LibreCat
| Files available
2014 | Journal Article | LibreCat-ID: 5686 |
Fink, A., Kliewer, N., Mattfeld, D., Mönch, L., Rothlauf, F., Schryen, G., … Voß, S. (2014). Model-based Decision Support in Manufacturing and Service Networks. Business & Information Systems Engineering (BISE), 6(1), 17–24.
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| Files available
2014 | Journal Article | LibreCat-ID: 5687 |
Fink, A., Kliewer, N., Mattfeld, D., Mönch, L., Rothlauf, F., Schryen, G., … Voß, S. (2014). Modellbasierte Entscheidungsunterstützung in Produktions- und Service-Netzwerken. Wirtschaftsinformatik, 56(1), 21–29.
LibreCat
| Files available
2014 | Journal Article | LibreCat-ID: 5714
Schumann, J. H., Wünderlich, N., & Evanschitzky, H. (2014). Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits. Journal of Retailing, 90(1), 111–118.
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