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3828 Publications
2014 | Conference Paper | LibreCat-ID: 7725
Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms
A. Eggert, E. Böhm, C. Cramer, in: 2015 AMA Winter Marketing Educators’ Conference Proceedings, 2014.
LibreCat
A. Eggert, E. Böhm, C. Cramer, in: 2015 AMA Winter Marketing Educators’ Conference Proceedings, 2014.
2014 | Conference Paper | LibreCat-ID: 7727
Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?
V. Kanuri, E. Münkhoff, L.K. Scheer, in: ISBM 2014 Academic Conference, 2014.
LibreCat
V. Kanuri, E. Münkhoff, L.K. Scheer, in: ISBM 2014 Academic Conference, 2014.
2014 | Conference Paper | LibreCat-ID: 7728
Selling value in business markets: Why a powerful idea often fails
A. Eggert, A. Haas, H. Terho, W. Ulaga, E. Münkhoff, in: ISBM 2014 Academic Conference, 2014.
LibreCat
A. Eggert, A. Haas, H. Terho, W. Ulaga, E. Münkhoff, in: ISBM 2014 Academic Conference, 2014.
2014 | Conference Paper | LibreCat-ID: 7729
The corporate marketing department - Between value and vanish
T. Ritter, A. Eggert, E. Münkhoff, W. Ulaga, in: ISBM 2014 Academic Conference, 2014.
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T. Ritter, A. Eggert, E. Münkhoff, W. Ulaga, in: ISBM 2014 Academic Conference, 2014.
2014 | Conference Paper | LibreCat-ID: 7730
Service transition: A viable option for manufacturing companies with declining financial performance?
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
LibreCat
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
2014 | Conference Paper | LibreCat-ID: 7731
Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities
H. Terho, A. Eggert, W. Ulaga, A. Haas, in: 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
LibreCat
H. Terho, A. Eggert, W. Ulaga, A. Haas, in: 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
2014 | Conference Paper | LibreCat-ID: 5672 | 
A Decision Support System for IT Security Incident Management
G. Rauchecker, E. Yasasin, G. Schryen, in: 11th International Conference on Trust, Privacy, and Security in Digital Business (TRUSTBUS), 2014.
LibreCat
| Files available
G. Rauchecker, E. Yasasin, G. Schryen, in: 11th International Conference on Trust, Privacy, and Security in Digital Business (TRUSTBUS), 2014.
2014 | Journal Article | LibreCat-ID: 5686 |
Model-based Decision Support in Manufacturing and Service Networks
A. Fink, N. Kliewer, D. Mattfeld, L. Mönch, F. Rothlauf, G. Schryen, L. Suhl, S. Voß, Business & Information Systems Engineering (BISE) 6 (2014) 17–24.
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| Files available
A. Fink, N. Kliewer, D. Mattfeld, L. Mönch, F. Rothlauf, G. Schryen, L. Suhl, S. Voß, Business & Information Systems Engineering (BISE) 6 (2014) 17–24.
2014 | Journal Article | LibreCat-ID: 5687 |
Modellbasierte Entscheidungsunterstützung in Produktions- und Service-Netzwerken
A. Fink, N. Kliewer, D. Mattfeld, L. Mönch, F. Rothlauf, G. Schryen, L. Suhl, S. Voß, Wirtschaftsinformatik 56 (2014) 21–29.
LibreCat
| Files available
A. Fink, N. Kliewer, D. Mattfeld, L. Mönch, F. Rothlauf, G. Schryen, L. Suhl, S. Voß, Wirtschaftsinformatik 56 (2014) 21–29.
2014 | Journal Article | LibreCat-ID: 5714
Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.
J.H. Schumann, N. Wünderlich, H. Evanschitzky, Journal of Retailing 90 (2014) 111–118.
LibreCat
J.H. Schumann, N. Wünderlich, H. Evanschitzky, Journal of Retailing 90 (2014) 111–118.