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3828 Publications
2014 | Conference Paper | LibreCat-ID: 7725
Eggert, A, E Böhm, and C Cramer. “Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms.” In 2015 AMA Winter Marketing Educators’ Conference Proceedings, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7727
Kanuri, V, E Münkhoff, and L. K Scheer. “Service Transition versus Service Infusion: Different Pathways to Success for Service-Oriented Manufacturers?” In ISBM 2014 Academic Conference, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7728
Eggert, A, A Haas, H Terho, W Ulaga, and E Münkhoff. “Selling Value in Business Markets: Why a Powerful Idea Often Fails.” In ISBM 2014 Academic Conference, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7729
Ritter, T, A Eggert, E Münkhoff, and W Ulaga. “The Corporate Marketing Department - Between Value and Vanish.” In ISBM 2014 Academic Conference, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7730
Eggert, A, E Münkhoff, and C Thiesbrummel. “Service Transition: A Viable Option for Manufacturing Companies with Declining Financial Performance?” In Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7731
Terho, H, A Eggert, W Ulaga, and A Haas. “Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities.” In 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 5672 | 
Rauchecker, Gerhard, Emrah Yasasin, and Guido Schryen. “A Decision Support System for IT Security Incident Management.” In 11th International Conference on Trust, Privacy, and Security in Digital Business (TRUSTBUS), 2014.
LibreCat
| Files available
2014 | Journal Article | LibreCat-ID: 5686 |
Fink, Andreas, Natalia Kliewer, Dirk Mattfeld, Lars Mönch, Franz Rothlauf, Guido Schryen, Leena Suhl, and Stefan Voß. “Model-Based Decision Support in Manufacturing and Service Networks.” Business & Information Systems Engineering (BISE) 6, no. 1 (2014): 17–24.
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| Files available
2014 | Journal Article | LibreCat-ID: 5687 |
Fink, Andreas, Natalia Kliewer, Dirk Mattfeld, Lars Mönch, Franz Rothlauf, Guido Schryen, Lena Suhl, and Stefan Voß. “Modellbasierte Entscheidungsunterstützung in Produktions- Und Service-Netzwerken.” Wirtschaftsinformatik 56, no. 1 (2014): 21–29.
LibreCat
| Files available
2014 | Journal Article | LibreCat-ID: 5714
Schumann, Jan H, Nancy Wünderlich, and Heiner Evanschitzky. “Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.” Journal of Retailing 90, no. 1 (2014): 111–18.
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