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43 Publications
2012 | Conference Paper | LibreCat-ID: 45751
Eggert A, Garnefeld I, Steinhoff L. Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg. ; 2012.
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2011 | Conference Paper | LibreCat-ID: 45752
Eggert A, Garnefeld I, Steinhoff L. Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 45753
Hunter G, Garnefeld I, Steinhoff L. Can Retailers Improve Loyalty by Empowering Consumers? In: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin. ; 2011.
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