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43 Publications
2019 | Journal Article | LibreCat-ID: 45730
Steinhoff L, Arli D, Weaven S, Kozlenkova IV. Online Relationship Marketing. Journal of the Academy of Marketing Science. 2019;47(3):369-393. doi:https://doi.org/10.1007/s11747-018-0621-6
LibreCat
| DOI
2019 | Conference Paper | LibreCat-ID: 45743
Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey. In: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg. ; 2019.
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2019 | Journal Article | LibreCat-ID: 45729
Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing. 2019;83(5):115-132. doi:10.1177/0022242919860802
LibreCat
| DOI
2018 | Conference Paper | LibreCat-ID: 45745
Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey. In: 2018 Winter AMA Conference Proceedings, New Orleans. ; 2018.
LibreCat
2018 | Journal Article | LibreCat-ID: 45731
Steinhoff L, Witte C, Eggert A. Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. Journal of Service Management Research. 2018;2(2):22-35. doi:http://dx.doi.org/10.15358/2511-8676-2018-2-22
LibreCat
| DOI
2018 | Conference Paper | LibreCat-ID: 45744
Eggert A, Steinhoff L, Witte C. Are Gift Purchases an Effective Driver of Customer Loyalty? In: 2018 Winter AMA Conference Proceedings, New Orleans. ; 2018.
LibreCat
2017 | Conference Paper | LibreCat-ID: 45746
Eggert A, Steinhoff L, Witte C. The Loyalty Effect of Gift Purchases. In: 2017 Winter AMA Conference Proceedings, Orlando. ; 2017.
LibreCat
2016 | Journal Article | LibreCat-ID: 45732
Steinhoff L, Palmatier RW. Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. Journal of the Academy of Marketing Science. 2016;44(1):88-107. doi:10.1007/s11747-014-0405-6
LibreCat
| DOI
2016 | Working Paper | LibreCat-ID: 45754
Steinhoff L, Fang E, Palmatier RW, Wang K. Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series.; 2016:16-121.
LibreCat
| Files available
2016 | Conference Paper | LibreCat-ID: 45747
Witte C, Steinhoff L, Eggert A. The Power of Gift Purchases in Strengthening Customer-Company Relationships. In: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo. ; 2016.
LibreCat
2015 | Journal Article | LibreCat-ID: 45733
Eggert A, Steinhoff L, Garnefeld I. Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs. Journal of Service Research. 2015;18(2):210-228. doi:10.1177/1094670514566797
LibreCat
| DOI
2015 | Conference Paper | LibreCat-ID: 45748
Eggert A, Steinhoff L, Witte C. You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In: 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago. ; 2015.
LibreCat
2014 | Book | LibreCat-ID: 45719
Steinhoff L. Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse. Springer Gabler; 2014. doi:10.1007/978-3-658-06357-3
LibreCat
| DOI
2014 | Book Chapter | LibreCat-ID: 45735
Eggert A, Garnefeld I, Steinhoff L. How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs? In: Geyer-Schulz A, Meyer-Waarden L, eds. Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1). KIT Scientific Publishing; 2014:31-36. doi:10.5445/KSP/1000038784/04
LibreCat
| DOI
2014 | Book Chapter | LibreCat-ID: 45736
Steinhoff L, Palmatier RW. Three Perspectives for Making Loyalty Programs More Effective. In: Geyer-Schulz A, Meyer-Waarden L, eds. Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1). KIT Scientific Publishing; 2014:147-152. doi:10.5445/KSP/1000038784/16
LibreCat
| DOI
2014 | Working Paper | LibreCat-ID: 45755
Henderson CM, Steinhoff L, Palmatier RW. Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series.; 2014:14-121.
LibreCat
| Files available
2013 | Journal Article | LibreCat-ID: 45734
Garnefeld I, Steinhoff L. Primacy versus Recency Effects in Extended Service Encounters. Journal of Service Management. 2013;24(1):64-81. doi:http://dx.doi.org/10.1108/09564231311304198
LibreCat
| DOI
2013 | Conference Paper | LibreCat-ID: 45749
Steinhoff L, Palmatier RW. The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul. ; 2013.
LibreCat
2013 | Working Paper | LibreCat-ID: 45756
Steinhoff L, Palmatier RW. Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series.; 2013:13-105.
LibreCat
| Files available
2012 | Conference Paper | LibreCat-ID: 45750
Eggert A, Garnefeld I, Steinhoff L. The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago. ; 2012.
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