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43 Publications
2012 | Conference Paper | LibreCat-ID: 45751
@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={Endowed Status in Hierarchical Loyalty Programs}, booktitle={2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg}, author={Eggert, A. and Garnefeld, I. and Steinhoff, Lena}, year={2012} }
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2011 | Conference Paper | LibreCat-ID: 45752
@inproceedings{Eggert_Garnefeld_Steinhoff_2011, title={Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy}, booktitle={2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin}, author={Eggert, A. and Garnefeld, I. and Steinhoff, Lena}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 45753
@inproceedings{Hunter_Garnefeld_Steinhoff_2011, title={Can Retailers Improve Loyalty by Empowering Consumers?}, booktitle={2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin}, author={Hunter, G. and Garnefeld, I. and Steinhoff, Lena}, year={2011} }
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