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43 Publications
2012 | Conference Paper | LibreCat-ID: 45751
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). Endowed Status in Hierarchical Loyalty Programs. 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg. 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg.
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2011 | Conference Paper | LibreCat-ID: 45752
Eggert, A., Garnefeld, I., & Steinhoff, L. (2011). Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin. 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin.
LibreCat
2011 | Conference Paper | LibreCat-ID: 45753
Hunter, G., Garnefeld, I., & Steinhoff, L. (2011). Can Retailers Improve Loyalty by Empowering Consumers? 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin. 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin.
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