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43 Publications
2019 | Journal Article | LibreCat-ID: 45730
@article{Steinhoff_Arli_Weaven_Kozlenkova_2019, title={Online Relationship Marketing}, volume={47}, DOI={https://doi.org/10.1007/s11747-018-0621-6}, number={3}, journal={Journal of the Academy of Marketing Science}, author={Steinhoff, Lena and Arli, D. and Weaven, S. and Kozlenkova, I. V.}, year={2019}, pages={369–393} }
LibreCat
| DOI
2019 | Conference Paper | LibreCat-ID: 45743
@inproceedings{Steinhoff_Zondag_2019, title={Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey}, booktitle={Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg}, author={Steinhoff, Lena and Zondag, M.}, year={2019} }
LibreCat
2019 | Journal Article | LibreCat-ID: 45729
@article{Eggert_Steinhoff_Witte_2019, title={Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships}, volume={83}, DOI={10.1177/0022242919860802}, number={5}, journal={Journal of Marketing}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2019}, pages={115–132} }
LibreCat
| DOI
2018 | Conference Paper | LibreCat-ID: 45745
@inproceedings{Steinhoff_Zondag_2018, title={Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey}, booktitle={2018 Winter AMA Conference Proceedings, New Orleans}, author={Steinhoff, Lena and Zondag, M.}, year={2018} }
LibreCat
2018 | Journal Article | LibreCat-ID: 45731
@article{Steinhoff_Witte_Eggert_2018, title={Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement}, volume={2}, DOI={http://dx.doi.org/10.15358/2511-8676-2018-2-22}, number={2}, journal={Journal of Service Management Research}, author={Steinhoff, Lena and Witte, Carina and Eggert, Andreas}, year={2018}, pages={22–35} }
LibreCat
| DOI
2018 | Conference Paper | LibreCat-ID: 45744
@inproceedings{Eggert_Steinhoff_Witte_2018, title={Are Gift Purchases an Effective Driver of Customer Loyalty?}, booktitle={2018 Winter AMA Conference Proceedings, New Orleans}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2018} }
LibreCat
2017 | Conference Paper | LibreCat-ID: 45746
@inproceedings{Eggert_Steinhoff_Witte_2017, title={The Loyalty Effect of Gift Purchases}, booktitle={2017 Winter AMA Conference Proceedings, Orlando}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2017} }
LibreCat
2016 | Journal Article | LibreCat-ID: 45732
@article{Steinhoff_Palmatier_2016, title={Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects}, volume={44}, DOI={10.1007/s11747-014-0405-6}, number={1}, journal={Journal of the Academy of Marketing Science}, author={Steinhoff, Lena and Palmatier, R. W.}, year={2016}, pages={88–107} }
LibreCat
| DOI
2016 | Working Paper | LibreCat-ID: 45754
@book{Steinhoff_Fang_Palmatier_Wang_2016, title={Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series}, author={Steinhoff, Lena and Fang, E. and Palmatier, R. W. and Wang, K.}, year={2016}, pages={16–121} }
LibreCat
| Files available
2016 | Conference Paper | LibreCat-ID: 45747
@inproceedings{Witte_Steinhoff_Eggert_2016, title={The Power of Gift Purchases in Strengthening Customer-Company Relationships}, booktitle={Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo}, author={Witte, Carina and Steinhoff, Lena and Eggert, Andreas}, year={2016} }
LibreCat
2015 | Journal Article | LibreCat-ID: 45733
@article{Eggert_Steinhoff_Garnefeld_2015, title={Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs}, volume={18}, DOI={10.1177/1094670514566797}, number={2}, journal={Journal of Service Research}, author={Eggert, A. and Steinhoff, Lena and Garnefeld, I.}, year={2015}, pages={210–228} }
LibreCat
| DOI
2015 | Conference Paper | LibreCat-ID: 45748
@inproceedings{Eggert_Steinhoff_Witte_2015, title={You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty}, booktitle={2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2015} }
LibreCat
2014 | Book | LibreCat-ID: 45719
@book{Steinhoff_2014, place={Wiesbaden}, title={Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse}, DOI={10.1007/978-3-658-06357-3}, publisher={Springer Gabler}, author={Steinhoff, Lena}, year={2014} }
LibreCat
| DOI
2014 | Book Chapter | LibreCat-ID: 45735
@inbook{Eggert_Garnefeld_Steinhoff_2014, place={Karlsruhe}, title={How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs?}, DOI={10.5445/KSP/1000038784/04}, booktitle={Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1)}, publisher={KIT Scientific Publishing}, author={Eggert, A. and Garnefeld, I. and Steinhoff, Lena}, editor={Geyer-Schulz, A. and Meyer-Waarden, L.}, year={2014}, pages={31–36} }
LibreCat
| DOI
2014 | Book Chapter | LibreCat-ID: 45736
@inbook{Steinhoff_Palmatier_2014, place={Karlsruhe}, title={Three Perspectives for Making Loyalty Programs More Effective}, DOI={10.5445/KSP/1000038784/16}, booktitle={Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1)}, publisher={KIT Scientific Publishing}, author={Steinhoff, Lena and Palmatier, R. W.}, editor={Geyer-Schulz, A. and Meyer-Waarden, L.}, year={2014}, pages={147–152} }
LibreCat
| DOI
2014 | Working Paper | LibreCat-ID: 45755
@book{Henderson_Steinhoff_Palmatier_2014, title={Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series.}, author={Henderson, C. M. and Steinhoff, Lena and Palmatier, R. W.}, year={2014}, pages={14–121} }
LibreCat
| Files available
2013 | Journal Article | LibreCat-ID: 45734
@article{Garnefeld_Steinhoff_2013, title={Primacy versus Recency Effects in Extended Service Encounters}, volume={24}, DOI={http://dx.doi.org/10.1108/09564231311304198}, number={1}, journal={Journal of Service Management}, author={Garnefeld, I. and Steinhoff, Lena}, year={2013}, pages={64–81} }
LibreCat
| DOI
2013 | Conference Paper | LibreCat-ID: 45749
@inproceedings{Steinhoff_Palmatier_2013, title={The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul}, author={Steinhoff, Lena and Palmatier, R. W.}, year={2013} }
LibreCat
2013 | Working Paper | LibreCat-ID: 45756
@book{Steinhoff_Palmatier_2013, title={Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series}, author={Steinhoff, Lena and Palmatier, R. W.}, year={2013}, pages={13–105} }
LibreCat
| Files available
2012 | Conference Paper | LibreCat-ID: 45750
@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs}, booktitle={2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago}, author={Eggert, A. and Garnefeld, I. and Steinhoff, Lena}, year={2012} }
LibreCat