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58 Publications


2016 | Conference Paper | LibreCat-ID: 46682
Cramer C, Böhm E, Eggert A. The service award paradox. In: 45rd EMAC Annual Conference, Oslo. ; 2016.
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2016 | Journal Article | LibreCat-ID: 46663
Böhm E, Backhaus C, Eggert A, Cummins T. Understanding outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective. Journal of Strategic Contracting and Negotiation,  (ausgezeichnet mit Best Paper Award). 2016;3(1-2):128-149.
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2016 | Book Chapter | LibreCat-ID: 46664
Garnefeld I, Böhm E, Feider L. Retourenmanagement zur Steigerung des Kundenwerts. In: Günther B, Helm S, Eggert A, eds. Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen. 2nd ed. ; 2016.
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2016 | Journal Article | LibreCat-ID: 46640
Böhm E, Eggert A, Thiesbrummel C. Service transition: A viable option for manufacturing companies with deteriorating financial performance? Industrial Marketing Management. 2016;60(1):101-111. doi:10.1016/j.indmarman.2016.04.007
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2015 | Conference Paper | LibreCat-ID: 46686
Feider L, Garnefeld I, Böhm E. Threatening customers not to return – An effective strategy for online retailers? In: 44th EMAC Annual Conference, Leuven. ; 2015.
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2015 | Conference Paper | LibreCat-ID: 46688
Eggert A, Böhm E, Cramer C. Stock market reactions to customer service outsourcing in manufacturing firms. In: 2015 AMA Winter Academic Conference, San Antonio, TX. ; 2015.
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2015 | Conference Paper | LibreCat-ID: 46687
Böhm E, Eggert A, Terho H, Ulaga W, Haas A. Recognizing value creation opportunities in business markets. In: 2015 AMA Winter Academic Conference, San Antonio, TX. ; 2015.
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2015 | Conference Paper | LibreCat-ID: 46685
Eggert A, Böhm E, Cramer C. Stock market reactions to business service outsourcing in manufacturing firms. In: 44th EMAC Annual Conference, Leuven. ; 2015.
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2014 | Conference Paper | LibreCat-ID: 46695
Eggert A, Münkhoff E, Thiesbrummel C. Service transition: A viable option for manufacturing companies with declining financial performance? In: 43rd EMAC Annual Conference, Valencia. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 46692
Kanuri V, Münkhoff E, Scheer LK. Service transition versus service infusion: Different pathways to success for service-oriented manufacturers? In: ISBM 2014 Academic Conference, San Francisco, CA. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 46693
Münkhoff E, Eggert A, Terho H, Haas A, Ulaga W. Salespersons’ solution crafting capability: A knowledge-based perspective. In: ISBM 2014 Academic Conference, San Francisco, CA. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 46694
Eggert A, Haas A, Terho H, Ulaga W, Münkhoff E. Selling value in business markets: Why a powerful idea often fails. In: ISBM 2014 Academic Conference, San Francisco, CA. ; 2014.
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2014 | Journal Article | LibreCat-ID: 41341
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Revenue and Profit Implications of Industrial Service Strategies. Journal of Service Research. 2014;17(1):23-39. doi:10.1177/1094670513485823
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2013 | Conference Paper | LibreCat-ID: 46697
Garnefeld I, Münkhoff E, Raum K. Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In: 42nd EMAC Annual Conference, Istanbul. ; 2013.
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2013 | Conference Paper | LibreCat-ID: 46696
Münkhoff E, Garnefeld I, Bruns A. How to prolong a sales promotion – Ex-post time extension versus reframing. In: 42nd EMAC Annual Conference, Istanbul. ; 2013.
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2013 | Book | LibreCat-ID: 46643
Münkhoff E. Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen. Springer Gabler; 2013. doi:10.1007/978-3-658-02122-1
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2012 | Conference Paper | LibreCat-ID: 46698
Garnefeld I, Münkhoff E, Bruns A. I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In: 2012 AMA Summer Academic Conference, Chicago, IL. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 46699
Eggert A, Münkhoff E, Thiesbrummel C. Growing with industrial services – A configurational approach (ausgezeichnet mit Best Paper Award). In: 2012 AMA Winter Academic Conference, St. Petersburg, FL. ; 2012.
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2011 | Conference Paper | LibreCat-ID: 46702
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations (ausgezeichnet mit Best Overall Conference Paper Award). In: 2011 AMA Winter Academic Conference, Austin, TX. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 46701
Eggert A, Münkhoff E, Thiesbrummel C. Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? In: 40th EMAC Annual Conference, Ljubljana. ; 2011.
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