Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
58 Publications
2016 | Conference Paper | LibreCat-ID: 46682
Cramer, C., et al. “The Service Award Paradox.” 45rd EMAC Annual Conference, Oslo, 2016.
LibreCat
2016 | Journal Article | LibreCat-ID: 46663
Böhm, Eva, et al. “Understanding Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” Journal of Strategic Contracting and Negotiation, (Ausgezeichnet Mit Best Paper Award), vol. 3, no. 1–2, 2016, pp. 128–49.
LibreCat
2016 | Book Chapter | LibreCat-ID: 46664
Garnefeld, I., et al. “Retourenmanagement zur Steigerung des Kundenwerts.” Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen, edited by B. Günther et al., 2nd ed., 2016.
LibreCat
2016 | Journal Article | LibreCat-ID: 46640
Böhm, Eva, et al. “Service Transition: A Viable Option for Manufacturing Companies with Deteriorating Financial Performance?” Industrial Marketing Management, vol. 60, no. 1, Elsevier BV, 2016, pp. 101–11, doi:10.1016/j.indmarman.2016.04.007.
LibreCat
| DOI
2015 | Conference Paper | LibreCat-ID: 46686
Feider, L., et al. “Threatening Customers Not to Return – An Effective Strategy for Online Retailers?” 44th EMAC Annual Conference, Leuven, 2015.
LibreCat
2015 | Conference Paper | LibreCat-ID: 46688
Eggert, A., et al. “Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms.” 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
LibreCat
2015 | Conference Paper | LibreCat-ID: 46687
Böhm, Eva, et al. “Recognizing Value Creation Opportunities in Business Markets.” 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
LibreCat
2015 | Conference Paper | LibreCat-ID: 46685
Eggert, A., et al. “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms.” 44th EMAC Annual Conference, Leuven, 2015.
LibreCat
2014 | Conference Paper | LibreCat-ID: 46695
Eggert, A., et al. “Service Transition: A Viable Option for Manufacturing Companies with Declining Financial Performance?” 43rd EMAC Annual Conference, Valencia, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 46692
Kanuri, V., et al. “Service Transition versus Service Infusion: Different Pathways to Success for Service-Oriented Manufacturers?” ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 46693
Münkhoff, Eva, et al. “Salespersons’ Solution Crafting Capability: A Knowledge-Based Perspective.” ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 46694
Eggert, A., et al. “Selling Value in Business Markets: Why a Powerful Idea Often Fails.” ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 41341
Eggert, Andreas, et al. “Revenue and Profit Implications of Industrial Service Strategies.” Journal of Service Research, vol. 17, no. 1, SAGE Publications, 2014, pp. 23–39, doi:10.1177/1094670513485823.
LibreCat
| DOI
2013 | Conference Paper | LibreCat-ID: 46697
Garnefeld, I., et al. “Threat and Normative Appeals to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?” 42nd EMAC Annual Conference, Istanbul, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 46696
Münkhoff, Eva, et al. “How to Prolong a Sales Promotion – Ex-Post Time Extension versus Reframing.” 42nd EMAC Annual Conference, Istanbul, 2013.
LibreCat
2013 | Book | LibreCat-ID: 46643
Münkhoff, Eva. Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen. Springer Gabler, 2013, doi:10.1007/978-3-658-02122-1.
LibreCat
| DOI
2012 | Conference Paper | LibreCat-ID: 46698
Garnefeld, I., et al. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 46699
Eggert, A., et al. “Growing with Industrial Services – A Configurational Approach (Ausgezeichnet Mit Best Paper Award).” 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
LibreCat
2011 | Conference Paper | LibreCat-ID: 46702
Eggert, A., et al. “Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations (Ausgezeichnet Mit Best Overall Conference Paper Award).” 2011 AMA Winter Academic Conference, Austin, TX, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 46701
Eggert, A., et al. “Service Orientation of Manufacturing Companies: A Necessary or Sufficient Condition for Firm Profitability?” 40th EMAC Annual Conference, Ljubljana, 2011.
LibreCat