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58 Publications
2014 | Conference Paper | LibreCat-ID: 46693
Münkhoff E, Eggert A, Terho H, Haas A, Ulaga W. Salespersons’ solution crafting capability: A knowledge-based perspective. In: ISBM 2014 Academic Conference, San Francisco, CA. ; 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 46694
Eggert A, Haas A, Terho H, Ulaga W, Münkhoff E. Selling value in business markets: Why a powerful idea often fails. In: ISBM 2014 Academic Conference, San Francisco, CA. ; 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 41341
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Revenue and Profit Implications of Industrial Service Strategies. Journal of Service Research. 2014;17(1):23-39. doi:10.1177/1094670513485823
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| DOI
2013 | Conference Paper | LibreCat-ID: 46697
Garnefeld I, Münkhoff E, Raum K. Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In: 42nd EMAC Annual Conference, Istanbul. ; 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 46696
Münkhoff E, Garnefeld I, Bruns A. How to prolong a sales promotion – Ex-post time extension versus reframing. In: 42nd EMAC Annual Conference, Istanbul. ; 2013.
LibreCat
2013 | Book | LibreCat-ID: 46643
Münkhoff E. Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen. Springer Gabler; 2013. doi:10.1007/978-3-658-02122-1
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| DOI
2012 | Conference Paper | LibreCat-ID: 46698
Garnefeld I, Münkhoff E, Bruns A. I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In: 2012 AMA Summer Academic Conference, Chicago, IL. ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 46699
Eggert A, Münkhoff E, Thiesbrummel C. Growing with industrial services – A configurational approach (ausgezeichnet mit Best Paper Award). In: 2012 AMA Winter Academic Conference, St. Petersburg, FL. ; 2012.
LibreCat
2011 | Conference Paper | LibreCat-ID: 46702
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations (ausgezeichnet mit Best Overall Conference Paper Award). In: 2011 AMA Winter Academic Conference, Austin, TX. ; 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 46701
Eggert A, Münkhoff E, Thiesbrummel C. Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? In: 40th EMAC Annual Conference, Ljubljana. ; 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 46700
Münkhoff E, Garnefeld I, Bruns A. Time extension of sales promotions – How do customers react? In: 40th EMAC Annual Conference, Ljubljana. ; 2011.
LibreCat
2011 | Journal Article | LibreCat-ID: 46641
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis. Industrial Marketing Management. 2011;40(5):661-670. doi:10.1016/j.indmarman.2011.05.007
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| DOI
2010 | Conference Paper | LibreCat-ID: 46705
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Industrial services, product innovations, and firm profitability: A longitudinal analysis. In: Frontiers Pre-Conference on Service and Solution Innovation, Karlstad. ; 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 46706
Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Exploring the effects of referral reward programs on satisfied and dissatisfied customers. In: 2010 AMA Winter Academic Conference, New Orleans, LA. ; 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 46704
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Disentangling the revenue and cost implications of the service transition: A latent growth analysis. In: ISBM 2010 Academic Conference, Boston, MA. ; 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 46703
Münkhoff E, Garnefeld I, Hogreve J, Eggert A. Referral reward programs: A means for service recovery? In: 18th International Colloquium on Relationship Marketing (ICRM), Reading. ; 2010.
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2009 | Conference Paper | LibreCat-ID: 46708
Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior. In: 38th EMAC Annual Conference, Nantes. ; 2009.
LibreCat
2009 | Conference Paper | LibreCat-ID: 46707
Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Referral reward programs: New customer acquisition by opportunism? In: 15th AMS World Marketing Congress, Oslo. ; 2009.
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