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58 Publications
2011 | Conference Paper | LibreCat-ID: 46700
Münkhoff, Eva, et al. “Time Extension of Sales Promotions – How Do Customers React?” 40th EMAC Annual Conference, Ljubljana, 2011.
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2011 | Journal Article | LibreCat-ID: 46641
Eggert, Andreas, et al. “Industrial Services, Product Innovations, and Firm Profitability: A Multiple-Group Latent Growth Curve Analysis.” Industrial Marketing Management, vol. 40, no. 5, Elsevier BV, 2011, pp. 661–70, doi:10.1016/j.indmarman.2011.05.007.
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| DOI
2010 | Conference Paper | LibreCat-ID: 46705
Eggert, A., et al. “Industrial Services, Product Innovations, and Firm Profitability: A Longitudinal Analysis.” Frontiers Pre-Conference on Service and Solution Innovation, Karlstad, 2010.
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2010 | Conference Paper | LibreCat-ID: 46706
Garnefeld, I., et al. “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.” 2010 AMA Winter Academic Conference, New Orleans, LA, 2010.
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2010 | Conference Paper | LibreCat-ID: 46704
Eggert, A., et al. “Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis.” ISBM 2010 Academic Conference, Boston, MA, 2010.
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2010 | Conference Paper | LibreCat-ID: 46703
Münkhoff, Eva, et al. “Referral Reward Programs: A Means for Service Recovery?” 18th International Colloquium on Relationship Marketing (ICRM), Reading, 2010.
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2009 | Conference Paper | LibreCat-ID: 46708
Garnefeld, I., et al. “Unintended Effects of Referral Reward Programs: Exploring the Impact of Rewards on Opportunistic Behavior.” 38th EMAC Annual Conference, Nantes, 2009.
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2009 | Conference Paper | LibreCat-ID: 46707
Garnefeld, I., et al. “Referral Reward Programs: New Customer Acquisition by Opportunism?” 15th AMS World Marketing Congress, Oslo, 2009.
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